In our last episode of How to Podcast from Your Mac with Skype I discussed how to record Skype conversations for your podcast and today I’ll show you how to publish your podcast using iWeb so that it is available on iTunes. This episode assumes you have a MobileMe account, but you can still achieve the same results with your own domain.

Engaging customers online through social media is a hot topic these days and for good reason.  Twitter just passed the 75 million mark and Facebook continues to add 10’s of thousands of users each month.  Thanks to my friend Steve Gaines for tweeting this story from eMarketer:

Most marketers say they are at least “prepared enough” to take advantage of new techniques in digital and social media, but more than one-third felt minimally prepared. Staff education and training was a substantial concern.

Thought I would share this fun cool new laptop stand from AviiQ I just got in the mail.

About AviiQ

I have been doing some research on tools to analyze customer sentiment on social media networks and ran across TweetPsych which maps your psychological profile versus other Twitter users.

My results are pretty accurate based on my interests, work, and stream of content I share on Twitter.  I’m most interested in Internet marketing, SEO, and new media and specialize in consulting, teaching and generally helping others learn how to leverage the Internet to grow their business.  This comes accross clearly when you look at the TweetPsych analysis.

As I reviewed in Part II – How to Podcast from Your Mac, using Garageband to record a simple podcast is pretty straightforward. I hope you got a chance to try out the process I outlined in that video and found it rather easy to get started.

For most new podcasters, the challenge is finding a certain level of comfort in front of the microphone. It is a funny thing, considering we have no problem talking throughout the day, either in person or on the phone.

Creating your own unique content is well known as the best method to drive traffic to your website and share your knowledge on a given topic.  It should not be considered work.  Think is it more as an outlet for you to discuss what you’ve learned lately or explore a new topic in depth.

Another great channel to learn more about you niche and network with others in your industry is to read blog posts and leave comments as you go.  I’m sure most of you read blogs, but do you leave comments?

Everyone is getting into the URL shortening game these days. Google, YouTube, and Facebook are just a few joining the likes of the established players such as Bit.ly. And now Microsoft is jumping in. But there’s something weird about their URL.

via Fa.il: Bing’s URL Shortener Is Longer Than Bing’s Own Domain.

It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”.  It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post.

Generally speaking I think this will go over well, due to the limited nature of the simple “Like” feature and closed in nature of “comments.”  By allowing friends to share and comment on each others’ content, Facebook is encouraging many-to-many conversations, like those taking place on Twitter.

More evidence today from Gartner that mobile phones will serve as the online content consumption platform of choice by 2013.  Is your company preparing for the shift?  It’s happening now, so get on-board.

By 2013, mobile phones could easily surpass PCs as the way most people hop onto the Web. Gartner’s statistics show that the total number of PCs will reach 1.78 billion in three years, while the number of smartphones and Web-enabled phones will shoot past 1.82 billion units and continue to climb after that. This trend will force more Web sites to revamp their pages to make them easier to surf on a mobile gadget.

This is part two in a video series on how to podcast from your Mac using GarageBand.  In this episode I walk you through the steps of recording your voice, inserting a jingle and an image, and some simple editing to create your first podcast episode.  Check out Part I: Podcasting equipment and software for the Mac if you missed it.