If you’re marketing your brand, service, or products online, one of your goals should be to drive more targeted search engine traffic to your blog.  An overall increase in traffic is fine, but it really boils down to who is visiting your sight, why they are visiting and what the call to action is once they consume your content.

If you are not speaking to a particular niche, you might find that although overall traffic volume is high, engagement is low.

Tagging your images for search engine optimization is a great tactic to drive more targeted traffic to your site.

Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement.  This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online.

This is my 100th post on this blog, so I thought it would be fitting to review my daily process.  Let’s start with my goals.