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Hello and welcome to the my blog. My name is Steinar Knutsen and I am a Digital Media professional. I’ve been blogging since 2001 and use this blog as a platform to test new ideas and share with you what works. If this is your first time to my blog, you will want to read this […] Read more »

What is Google Analytics and why should I care?

Google Analytics is a free tool kit that allows you to measure and analyze traffic coming to your website. It’s extremely valuable because as an online marketer you have the ability to see how people got to your website, what pages they were visiting, and what actions they took while they were on your website. […] Read more »

How to create a marketing training course

Are you thinking about training your employees on new marketing techniques to improve their knowledge and skills? There are many different approaches to training and in this article we are going to explore the idea of developing a course around the basic fundamentals of marketing and digital marketing. The first thing to consider is establishing […] Read more »

Social Media Starters Guide

social media starters guide

Following are the essential steps to get you started with social media implementation. This is not intended to be a complete guide but rather a roadmap to identify the initial steps in the implementation process. This assumes you have already committed to social media as an organization and have mapped out your strategy. If that’s not […] Read more »

3 Reasons Blogging Makes Good Business Sense

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Personally, I love blogging as a means to communicate new strategies to my market.  It’ also a great way share tactics I’ve found that can really help companies grow their business online. One area most businesses are still curious about is the effectiveness of blogging. There are some statistics that suggest blogging is declining, amidst […] Read more »

Create Stunning Image Galleries with the New Media Manager in WordPress 3.5

move Wordpress from folder to root

The new media manager in WordPress 3.5 makes it easy to insert images and create galleries, which is traditionally not the most intuitive process. The new Media Manager features … Beautiful Interface Adding media has been streamlined with an all-new experience, making it a breeze to upload files and place them into your posts. Picturesque […] Read more »

Blog Post Frequency Has Strong Correlation to Customer Acquisition

mobile marketing mindmap

For those of you who do not blog on a regular basis, the following chart will serve as a subtle reminder: there is a strong correlation between blog post frequency and customer acquisition. I can personally tell you that in my experience this is true. Where Most People Fail with Online Marketing Here’s how I […] Read more »

How To Email Pictures And Audio With Your iPhone

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We all like to share pictures with our iPhones and send them to people for a number of different reasons. Some folks like to send pictures of their kids to their parents and lots of us at work use our camera every day to document things we see around us. Mobile Podcaster is great for […] Read more »

How to Record and Publish a Podcast Episode from Your iPad

Mobile Podcaster | Podcast from Your iPad or iPhone and Publish on iTunes

Mobile Podcaster lets you record and publish podcast episodes from your iPad directly to WordPress and/or FTP, such as Libsyn. This is a huge time saver not only for the novice podcaster, but the experience folks out there as well. To get started, install Mobile Podcaster from the iTunes Store. When you first open the […] Read more »

How and Why to use Categories with your Podcast

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One great feature of Mobile Podcaster is the ability to assign a category or multiple categories when posting your podcast to WordPress. Those of your that have been blogging on WordPress for a while know, categories are a great way to organize your content. When it comes to podcasting there is an additional benefit. You […] Read more »