Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement.  This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online.

This is my 100th post on this blog, so I thought it would be fitting to review my daily process.  Let’s start with my goals.

I had a great week meeting with several clients, all of whom are new to blogging or have a blog but still have yet to find their rhythm. It is not surprising that many people think blogging is either nerve-racking, a waste of time or difficult in terms of finding something to say. Add in the concept of SEO and people really start to shut down.

So, in my discussions there are three main lessons I reinforced with my clients:

Creating a digital information product is the easiest first step toward monetizing your blog.  It’s also one of the most profitable vs. advertising and affiliate marketing.  Of course there are exceptions.

You may already have a good collection of content on your blog and it may just be a matter of repurposing that content and creating an ebook, an audio recording or a series of videos to package together into a cohesive product that readers can download for a fee.