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Hello and welcome to the my blog. My name is Steinar Knutsen and I am a digital marketing professional. I’ve been blogging since 2001 and use this blog as a platform to test new ideas and share with you what works. If this is your first time to my blog, you will want to read this […] Read more »

The Secret to Why Setting Goals Doesn’t Work

Everyone knows that successful people set goals to get what they want, but why is it so hard for most people to do?  I mean really, there are thousands of books written on this topic, and about 15 million results in Google alone. Hell, I’m the one writing this article, and honestly, you won’t see […] Read more »

Examples of Great Employee Goals

Goal-setting is an important component of employee motivation. Setting and achieving goals keeps employees looking forward to new accomplishments and rewards, pushing their performance to ever-increasing heights. The best goals include each of four vital components; great employee goals are specific, time-bound, measurable and reasonably attainable. Reviewing a few examples of great employee goals can […] Read more »

Goal Setting – Setting Employee Goals Effectively is Critical to Your Success

What is Goal Setting? All businesses share a primary goal: Success. Goal settings, aligning and tracking those goals through actions and results are critical to greater business execution…and, as a result, greater success. Most organizations see a dramatic increase in employee and business performance when they effectively set individual employee goals and closely tie them to […] Read more »

Blog Posting Frequency Overview

Once you decide to start a blog, you’ll need to determine what your goals are for your blog. If you want to grow your blog and attract new readers (and keep them once they visit), you’ll need to put some thought into your blog posting frequency. Blog Content is Key In the blogging world, a […] Read more »

5 Tips to Write Blog Posts

One of the most important keys to blogging success is providing exceptional content. Follow these five tips to make sure your blog posts not only get read but make people want to come back for more. 1.  Choose the Appropriate Tone for Your Blog Every blog has a target audience it’s written for. Before you start writing blog posts,determine who […] Read more »

Nurture leads with these proven email techniques

“Lead nurturing” is typically defined as a series of emails sent to a person over time. Often in the marketing world, lead nurturing is created for someone who downloads a piece of content on your website, but it can also be used for cold leads, marketing qualified leads who aren’t quite ready for sales, or […] Read more »

Content Marketing Return on Investment

Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking […] Read more »

11 Ways to Make Money While You Sleep

Do you remember in the past we were warned to be careful about being in debt because interest never stopped charging us, interest never slept, never took a day off, never took a holiday. Well the reverse is true, as well. Is your money making money while you sleep? Does it sound too good to […] Read more »

Improving the Email Sign Up Process

Improving the Email Sign Up Process

The email sign-up process is the first of many steps along the customer journey—an opportunity for would-be customers to connect with your brand. As with any new relationship, whether it’s a first date, a job interview or a new neighbor, first impressions matter, and it’s essential to start things off right. As the starting point […] Read more »