It’s still shocking that many newbies don’t understand links. You don’t need to link to a lot of Web sites. You need a lot of good Web sites to link to you. And, it’s best if you can manage to get some of those links to include — in some fashion — the keywords that describe the page they’re linking to.

For example, if I’m linking to Search Engine Watch, I would want to link using the words “Search Engine Optimization News” within the anchor text of the link. If I wanted to “deep link” (that is to say, link deeper within the Search Engine Watch Web site), I would link to the Promotion & Link Building page using the words “Link Building Resources.”

Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page.

But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. 18, nothing but ire was directed the way of the organization, which helped fuel the anger by failing to respond in any meaningful way to the incoming messages.

In this audio post I discuss how audio blogging can be more direct, simple, and straightforward versus text-based blogging.
 
005-avoid-copywriting-problems-with-audio-blog-posts.mp3

What are your thoughts?  Is audio an effective method for blogging.  Should you mix audio and text posts?