Deep Links for Search Engine Optimization

It’s still shocking that many newbies don’t understand links. You don’t need to link to a lot of Web sites. You need a lot of good Web sites to link to you. And, it’s best if you can manage to get some of those links to include — in some fashion — the keywords that [...] Read more »

BCS and Social Media: Here’s What Not to Do

Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page. But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. [...] Read more »

Can You Avoid Copywriting Problems with Audio Blog Posts? (Audio)

In this audio post I discuss how audio blogging can be more direct, simple, and straightforward versus text-based blogging. 005-avoid-copywriting-problems-with-audio-blog-posts.mp3 What are your thoughts?  Is audio an effective method for blogging.  Should you mix audio and text posts? Read more »

Blogging – Tools, Topics and Traffic (Audio)

In this audio post I discuss the benefits of blogging and strategies to easily get started. 001-blogging-101.mp3 Topics Discussed: What are some of the tools I can use to get started? What do I blog about – what should I say? How do I drive traffic and more readers? What are the benefits of blogging? [...] Read more »

Free Download – Internet Marketing Primer

Internet Marketing Primer

I wrote this guide to help people understand the basic tools Internet Marketers are using today.  I meet so many business people that need a simple introduction to the basics so they can get started. What’s Covered? Blogging – overcoming writer’s block,  establishing rythym, WordPress, Blogger and other tools Twitter – how to use a [...] Read more »

Optimizing YouTube Videos for Search Engine Optimization (SEO)

YouTube.com is the second most searched site on the Internet, next to Google, so you might conclude that it is the second largest search engine. It so happens that Google owns YouTube so the implications are something to be well understood and taken seriously as YouTube relates to your Internet Marketing strategy. As the largest [...] Read more »

Sales Manager as Captain, Coach and Cheerleader

I was recently asked what qualities I seek in a successful Sales Manager. Based on my experience it really boils down to three roles: captain, coach and cheerleader. Captain A sales manager’s primary objective is to steer the ship for his sales people to achieve their quota. This would include establishing the overall goals for [...] Read more »

Testing out MacJournal!

I’m testing out MacJournal as a new desktop client for publishing to my WordPress Blog. Reviews suggest it’s a great solution. I’ll let you know how it goes. What’s new in version 5? All new interface, built for Mac OS X Leopard. Add any kind of content, not just text. Drag PDFs, QuickTime movies, images, [...] Read more »

Online Video to Soon Replace TV?

I watched my first Hulu show on my Mac last week … on my TV at home.  The connection was quite straightforward and the experience was terrific.  I can easily see how watching TV over the Internet will only continue to grow.  The following stats support that idea and it’s only going to grow from [...] Read more »

Social Media Marketing Strategy – Key Considerations

Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy.  It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations Read more »