Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social [...] Read more »
AirTran Airways puts ads where passengers can’t miss them
Over the next two weeks, AirTran Airways plans to outfit all 138 of its Boeing jets with seat-back advertisements, measuring about 2 1/2 by 9 inches. The advertisements are placed at eye level, so passengers can’t avoid them, except by lowering the tray tables. via latimes.com From a marketing perspective this new advertising move makes [...] Read more »
How to lose an argument online
Have an argument. Once you start an argument, not a discussion, you’ve already lost. Think about it: have you ever changed your mind because someone online started yelling at you? They might get you to shut up, but it’s unlikely they’ve actually changed your opinion. Forget the pitfalls of Godwin’s law. Any time you mention [...] Read more »
How Web 2.0 Affects SEO Strategy
Funny to find this article from May 2007 … so many small businesses still fail to understand the very basic strategies of Internet Marketing. Not you of course – those other guys. Some Web 2.0 content management systems, such as blogs and wikis, are primed and relatively optimal for search engine visibility straight out of [...] Read more »
Building an Effective Internet Marketing and Communications Map (part 1)
I have done a ton of work over the years to understand and build an effective Internet marketing and communications network. The trick is to leverage rss feeds across multiple platforms to reach your audience where they hang out. For example, some of my readers find me through Twitter and Facebook, while others search Google [...] Read more »
LinkedIn – Now What?
A great resource I picked up at Barnes & Noble last week. Within 5 minutes I learned at least 10 new tricks. See and download the full gallery on posterous Posted via email from steinarknutsen’s posterous Read more »
