There are several ways to automatically share blog posts on Facebook Pages. The functionality of each approach is unique with different handling of images, links back to your website, and the need for separate applications to make them work correctly.  Let’s look at Ping.fm and Facebook Notes RSS to get started. Ping.fm Ping.fm is a popular tool for...

Let’s discuss how to generate inbound links with videos for search engine optimization (SEO). Most folks don’t understand how video seo works and once you do, it can serve as a powerful means for driving traffic to your site. Let’s use YouTube as an example.  Here are the steps to optimize your video for inbound links (or backlinks). Use you...

Below you’ll find 13 steps to make every blog post most SEO friendly.  These steps leverage keyword research, social media, meta tags, and inbound linking strategies to optimize on-page and off-page tactics. These steps are considered white-hat and assume your blog is already setup with a structure (code, tags, plugins, etc) that facilitates SEO.  For...

Finding your voice online is a process that can take years. One question to consider when positioning yourself online is: Are you a participant, leader, expert, or guru? Determining your role will help define how you approach your market. Let’s explore each role to help clarify which makes sense for you. Participant Participant is the most common role that...

Finding your voice in online marketing is something that many new and even experience bloggers face.  For business owners this seems even more difficult, with the additional challenge of differentiating between your personal life and the voice of your company. Here is my advice on finding your voice in online marketing: 1. Be Honest First, take an honest approach...