Marketing & Technology Author, Speaker, Instructor & Consultant
There are several ways to automatically share blog posts on Facebook Pages. The functionality of each approach is unique with different handling of images, links back to your website, and the need for separate applications to make them work correctly. Let’s look at Ping.fm and Facebook Notes RSS to get started. Ping.fm Ping.fm is a [...] Read more »
Let’s discuss how to generate inbound links with videos for search engine optimization (SEO). Most folks don’t understand how video seo works and once you do, it can serve as a powerful means for driving traffic to your site. Let’s use YouTube as an example. Here are the steps to optimize your video for inbound [...] Read more »
Finding your voice online is a process that can take years. One question to consider when positioning yourself online is: Are you a participant, leader, expert, or guru? Determining your role will help define how you approach your market. Let’s explore each role to help clarify which makes sense for you. Participant Participant is the [...] Read more »
Finding your voice in online marketing is something that many new and even experience bloggers face. For business owners this seems even more difficult, with the additional challenge of differentiating between your personal life and the voice of your company. Here is my advice on finding your voice in online marketing: 1. Be Honest First, [...] Read more »
Creating a blogging editorial calendar is a logical next step once you have set your Internet marketing goals for the year. For me, it’s about taking my goals and sub-goals for the year and translating them into a stream of blog posts that bring the discussion to life. Many bloggers struggle finding new content to [...] Read more »
Listen or Download: Setting SMART Goals Setting SMART goals is a proven approach to achieving success more quickly. As 2009 winds down, this is the perfect opportunity to examine your goals for 2010 and apply the SMART mnemonic or acronym to increase the likelihood your goals are met. SMART stands for: S – Specific M [...] Read more »
Listen or Download Starting a podcast is easier than ever these days. You can use some of the free tools that come with virtually every computer these days or make a few modest purchases to improve the quality of your podcast. I recommend you focus on content creation before buying a bunch of unnecessary equipment. [...] Read more »
We have previously discussed how to leverage video to reach a new audience online and while YouTube is the leading video sharing site, there are other video networks you should consider when publishing video online. Dailymotion is one of those sites and they have just announced a new iPhone app that’s sure to draw more [...] Read more »
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13 Steps to Make Every Blog Post More SEO Friendly
Below you’ll find 13 steps to make every blog post most SEO friendly. These steps leverage keyword research, social media, meta tags, and inbound linking strategies to optimize on-page and off-page tactics. These steps are considered white-hat and assume your blog is already setup with a structure (code, tags, plugins, etc) that facilitates SEO. For [...] Read more »
Categories: blogging, marketing, seo, strategy, tools - Tags: 13 steps, anchor text, blog-post-seo-friendly, description meta tags, keyword meta tags, meaningful comments, optimization tactics, page search engine, search engine optimization