Marketing & Technology Author, Speaker, Instructor & Consultant
Before you dive in and sign up for an auto responder like Aweber, ask yourself: Why specifically do you want or need an autoresponder? This will depend greatly on your current situation … If, for example, you already have a loyal following on your website, an autoresponder is a great way to capture the names and [...] Read more »
For those of you familiar with WordPress, adding a video to a post has traditionally required one if not many plugins. With WordPress 2.9, you just simply drop in the url and publish. WordPress does the rest! Here’s a quick video showing you how to embed video in WordPress 2.9: The following picture says it [...] Read more »
Autoresponders offer email list management services so you can build a list of prospects, send individual or broadcast messages, and segment your list for a scheduled stream of emails over time based on a predetermined frequency. The benefit is that these tools offer CanSpam compliance, rotating IP addresses for better open rates, and the ability [...] Read more »
This is a list of my favorite WordPress plugins when setting up a new blog. It’s not all inclusive, but a good place to start if you want search engine optimization, social media integration, mobile friendly interface, audio & video podcasting, Google Analytics, Google sitemap, navigation control, and spam security. Links to these WordPress plugins: [...] Read more »
Autoresponders offer tremendous customer value and growth opportunities for your business. Basically, an autoresponder is a web application that allows you to build sequential opt-in email marketing campaigns. A good example is a campaign for pregnant women to receive a weekly progress report via email. Another example is an email newsletter for new home buyers [...] Read more »
Listen or Download In this audio I post I discuss the challenge of managing multiple day-to-day responsibilities vs. the opportunity to create unique and compelling content for your readers. The realty is that created content should be your #1 priority in terms of Internet Marketing. Everything else is secondary – not becuase it’s not important, [...] Read more »
Leveraging video to reach a new audience is a terrific method of growing your business online in a more personal way. Studies suggest that users are 65% more likely to watch a video on your site than read text. With the right message and call to action, this can lead to a much richer experience [...] Read more »
Listen or Download In this audio post I discuss Ustream.tv and the new opportunities available to reach your market in a new and exciting way through video. Ustream has been around for years but many businesses have yet to grasp the potential. Basically, Ustream offers the ability to broadcast live video over the Internet in [...] Read more »
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