Social media is more popular than ever and serves as a valuable channel for people and companies to connect and engage online. As we learn the power of these tools, we often get overwhelmed with the thought of visiting each individual site to update our followers and engage in conversation on a regular basis. Worse, [...] Read more »
Seven Elements of an Effective Blog to Drive Traffic, Engage Customers and Stay Organized (Video)
Blogging is a great channel to deliver content online, deliver your message and engage in meaningful discussions with your target market. One of the challenges for bloggers is their ability to make their blog more effective and efficient. In this video I discuss my recommendations on seven elements to drive effective blogging. There are more [...] Read more »
9 Ways to Find New Content Ideas for Your Blog, Podcast or Videos
Searching for new content ideas for your blog, podcast or videos? I just listened to a great podcast from Jason Van Orden and here are my notes and personal comments. First, set up a capture system to catch ideas when they happen. MindMap – I use http://bubbl.us/ which is a great free online tool for [...] Read more »
Leverage Online Video to Engage Readers, Drive Website Traffic and Differentiate Your Business (Video)
YouTube has been around for years and is without question one of the best video sharing sites. Getting your video message online is a terrific method of engaging readers, driving traffic to your website, and differentiating your business. It takes practice but the payoff can be significant. Topic Covered: Test and gain confidence (It’s all [...] Read more »
Safari User Agent iPhone Simulator – See How Your Site Looks to Mobile Users (Video)
Safari 4.0 has a great feature in Advanced Preference that let’s you activate the Developer’s menu and view websites as if you were using an iPhone or iPod Touch. This is great if you are just curious, but even better if you are working on a new theme for your site to make it more [...] Read more »
Get Over It and Start Blogging (Audio)
The most common question I get from business people is “What should I blog about?”. In this audio post I’ll talk about tactics to overcome your fear of blogging and how to leverage audio to create a library of ideas. What Should I Blog About? How do you come up with topics to blog about? [...] Read more »
Evidence that YouTube Search Engine Optimization (SEO) Works (Video)
YouTube search engine optimization (SEO) is an often overlooked element that can drive significant views and traffic back to your website. Setting up a search engine friendly video is very simple and only take a fraction of the time required to actually shoot, edit, and publish the video. Keywords are critical in your title, description, [...] Read more »
Does Audio or Video Really Engage Blog Readers? (Audio)
In this audio post I discuss the benefits and drawbacks of using audio and video on your blog. 003-audio-versus-video.mp3 Advantages of Audio Blogging • Quicker to record and post • Fewer tools required • Faster download • Greater reach with MP3 players Advantages of Video Blogging • Great to put a face with your name [...] Read more »
Use Twitter and Facebook to Market and Grow Your Business (Video)
Twitter and Facebook can help grow your business online. These are the two most popular social media marketing networks and if use appropriately you can effectively find and engage customers in conversation. Maybe you want to provide customer support or communicate new offers in a timely basis. The key is these platforms offer a place [...] Read more »
Drive More Traffic to Your Blog and Engage Readers (Audio)
In this audio post I’ll touch on a few techniques to drive more traffic to your blog and engage readers in a more meaningful way. 002-more-blog-followers.mp3 Topics Covered: • Creating unique and compelling content • Search Engine Optimization and long-tail keywords • Commenting on third-party websites • Leveraging Social Media How are you attracting more [...] Read more »