Engaging customers online through social media is a hot topic these days and for good reason. Twitter just passed the 75 million mark and Facebook continues to add 10’s of thousands of users each month. Thanks to my friend Steve Gaines for tweeting this story from eMarketer:
Most marketers say they are at least “prepared enough” to take advantage of new techniques in digital and social media, but more than one-third felt minimally prepared. Staff education and training was a substantial concern.
I have been doing some research on tools to analyze customer sentiment on social media networks and ran across TweetPsych which maps your psychological profile versus other Twitter users.
My results are pretty accurate based on my interests, work, and stream of content I share on Twitter. I’m most interested in Internet marketing, SEO, and new media and specialize in consulting, teaching and generally helping others learn how to leverage the Internet to grow their business. This comes accross clearly when you look at the TweetPsych analysis.
