As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online.  In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand.   Listen or Download Four advantages of Google Reader Ability to track your industry by subscribing to popular...

This quote was too good to pass up … In other words, if you don’t have a blog, you’re missing out on perhaps the most powerful online marketing tool we have available today, regardless of whether you are focused on dominating one particular niche, or entering multiple small niches, or helping clients with their online marketing, or all of these things. via...

Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per visit, the frequency...

Creating videos to engage your readers is a great tactic you should consider if you manage a blog or would like to take your online communications strategy to the next level. Publishing online video has vastly improved over the years and for a minimal investment you can easily shoot, upload and share video on the fly.  The two biggest barriers I most often see are...

Search engine optimization is the process of implementing on-page and off-page tactics to drive search engine results placement.  In other words, the stuff you do to help your site show up on Google. Long-tail keywords refer to the combination of terms into a phrase that represents your site, your products and services, etc.  Think of them as the words that people...