Here’s a quick video to illustrate how I use Safari, MobileMe and Ping.fm to share browser bookmarks and content across my iMac, iPhone and iPad. Why do I take this approach? MobileMe syncs Safari bookmarks across any Apple device you setup with MobileMe and Safari Safari is a great browser - fast, reliable, and compliant [...] Read more »
Use Safari, MobileMe and Ping.fm to share browser bookmarks and content across iMac, iPhone and iPad
Mac Custom Human Finger Mouse Cursor for iPad and iPhone Simulator Screencasts and Tutorials
Have a new iPad or iPhone app you want to demo? You probably want this Mac custom human finger mouse cursor app that offers a great solution for screencasts and tutorials using the iPad/iPhone Simulator. PhoneFinger transforms your Mac’s mouse cursor into a realistic simulated human finger for testing and demoing iPad applications and websites. [...] Read more »
Improve Productivity with the iPad – More Focus, Less Multi-Tasking
With the upcoming iPad release, I’ve been thinking a lot lately about how exactly I could use the new device in my daily routine. I already have an iMac, MacBook Pro and iPhone, so the questions for me as a business owner is will the iPad help improve productivity? Many have criticized the iPad for [...] Read more »
Define Your Company’s Social Media Strategic Business Objectives Prior to Making a Significant Investment
Defining your company’s social media strategic business objectives prior to making a significant investment is good sense. Like any marketing initiative, you should define what success will look like before jumping off the deep end. Because social media is so broad and potentially resource intensive this is especially true. The fact is, a universally accepted [...] Read more »
10 Keys to Successful Local Business Social Media Marketing
Building a successful local business social media marketing strategy takes time. There’s no silver bullet. Anyone who’s been doing this for a while will agree. Of course, there are tools, processes, and steps to make it easier, but at the end of the day the point of social media is to authentically engage with people [...] Read more »
B2B Social Media Expecting Rapid Growth but Still a Small Piece of Overall Interactive Marketing Spend
It may represent a small piece of overall interactive marketing spend, but B2B social media spend will see significant growth in the next few years. Forrester Research forecasts that B2B social media marketing spending will grow from just $11 million last year to $54 million in 2014. That’s still tiny compared to the total $2.3 billion [...] Read more »
Engage with Your Customers using Social Media
Seems like a no brainer, but if your business is using social media to communicate with your market, you need to actually engage with your customers to make it work. It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That’s a quick route to an audience [...] Read more »
Top 5 Reasons Not to Blog
I work with all types of businesses and I always recommend that my clients start a blog. It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too. But the fact is, in my experience, most people don’t want to blog. These are the top [...] Read more »
How to properly tag your images for search engine optimization
Tagging your images for search engine optimization is a great tactic to drive more targeted traffic to your site. If your site is being indexed by Google, chances are your images will be indexed as well. I suggest you sign up for Google Webmaster Tools (free) just to make sure Google know you want your [...] Read more »
Finding your Rhythm for Blogging, Social Media and Engaging Customers Online
Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement. This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online. This is my 100th post [...] Read more »
