I had a great week meeting with several clients, all of whom are new to blogging or have a blog but still have yet to find their rhythm. It is not surprising that many people think blogging is either nerve-racking, a waste of time or difficult in terms of finding something to say. Add in the concept of SEO and people really start to shut down.
So, in my discussions there are three main lessons I reinforced with my clients:
1) Start small. It’s not necessary to write every day and your posts don’t need to be very long. Find your voice over time and see blogging as a journey.
2) Get over your fear. People may agree or disagree with what you have to say, but if you’re honest it’s unlikely that people will criticize you. Of course, depending on the subject and tone of your post this may vary. The point is, if you’re new to blogging don’t be afraid to get started and put your ideas out there. You may learn something in the process and meet new people as well.
3) Be optimistic and keep a postive mental attitude. I hear so many excuses why people don’t want to blog. For me it’s about helping others and reinforcing the learning I’ve had in my journey. No one likes a complainer so, look on the bright side and people are more likely to continue reading your blog and engage with you along the way.
That’s it – something to chew on for a couple days.
What do you think? Are these lessons you can relate to?