In this video, I join Jim Harshaw of Riot Sports Marketing to discuss 3 reasons why businesses should consider using video marketing as a powerful marketing channel to communicate with their market online.
Three main reasons are:
- YouTube is the #2 search engine on the Internet. More than ever, people are relying on video to learn about companies and consume content in general.
- The availability of inexpensive, high quality video camera equipment makes it so easy to produce and publish content. You can use a webcam, a portable video camera such as the Kodak Zi8, a traditional camcorder such as the Canon HG20 or some of the new DSLR cameras which allow you to produce stunning HD video with depth of field.
- Since Google owns YouTube, video is a great method to rank higher in search engines. With a keyword rich title and description, YouTube videos can drive significant traffic to your site from people searching on Google.
Getting started with YouTube is easy. Just head over to YouTube.com, sign up for your free account, and start uploading videos. If you’re nervous, just keep your videos private until you feel more comfortable in front of the camera.
What are you doing to leverage video as a powerful channel to communicate with your market?