Sharing content across multiple social media platforms is a common practice to help get your message out and communicate with your audience where they are most likely to see your content. A good example is sharing Facebook content on Twitter. Most businesses have an account on both platforms and have considered either linking the two up or posting to both networks simultaneously.
Some argue that this practice may be considered spam or at least annoying for users to some degree. So why would you want to do it then?
- If you do not have a blog, Facebook may in some cases serve as a platform to share information in more detail than Twitter. In this case, when you post new content to Facebook, you want to share that information on Twitter for others to read. You really don’t have much of a choice.
- If you share a lot of pictures, Twitter really isn’t the best platform. Facebook on the other hand provides a great set of tools to upload pictures, organize them into albums and write meaningful descriptions. Once this is done it makes perfect sense to send out a notification on Twitter.
- Facebook is really great for managing events and allowing people to RSVP. It’s also more conducive to sharing details prior to and pictures after the event. If you want to increase participation, it’s probably wise to promote the event registration link on Twitter to potentially increase your audience.
So there are 3 specific examples of when it would seem appropriate to share Facebook content on Twitter. Unfortunately, it seems the default it either share nothing or share everything.
One thing to consider –most mobile phones (even Smart Phones) have trouble with Facebook links that show up on Twitter. They usually send folks to facebook.com rather that open the Facebook mobile application. In some cases, your followers may never actually find your content. It’s extremely frustrating, so think about your end users and ask them what they think.
Do you share Facebook content on Twitter? Why?