It’s day five of the 30 Day traffic challenge and a couple days ago I set out to optimize for the keyword phrase of targeted web traffic. I’m happy to report that some of the traffic to my website is indeed for this keyword search phrase.
This is not by accident. I used the phrase in a number of blog posts. I used it in some PDFs I uploaded to my website and to third-party websites and I used it been some comments that I left on some other blog posts.
Search engine optimization is as much science as it is art. We don’t know the algorithms used by Google or Bing but simply guessing what the right keywords are is going to lead to failure and ultimately confuse the search engines.
On the flip side, if you use market research to understand the appropriate keywords you can drive targeted web traffic. I recommend Market Samurai as a great tool for understanding what the appropriate keywords are. In my case, I spend about 60 minutes to research some potentially promising keywords. I am by no means finished, but feel like I’m heading in the right direction.
What is your search engine optimization keyword research strategy?