31% of Cell Internet Users Mostly Go Online With Their Cell Phone

The following statistics from a recent Pew study are quite telling. It’s no secret that the proliferation of mobile phones and access to wireless Internet connections has driven significant growth in mobile traffic on the web.

17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.

Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online. We call these individuals “cell internet users” throughout this report, and this represents a notable increase from the 31% of cell owners who said that they used their phone to go online as recently as April 2009.

Moreover, 31% of these current cell internet users say that they mostly go online using their cell phone, and not using some other device such as a desktop or laptop computer. That works out to 17% of all adult cell owners who are “cell-mostly internet users”—that is, who use their phone for most of their online browsing.

via Cell Internet Use 2012 | Pew Research Center’s Internet & American Life Project.

As a business owner, I would ask yourself just how important these stats are to the livelihood of your business. Does your product or service cater to those searching for information on their mobile phones? Surely, if you own a retail store or restaurant the answer is yes. But it goes beyond that, since, as the numbers suggest, cell phone users are looking up all kinds of information on their phones.

Critical step #1 to position your business online for success is creating a mobile version of your website. You could just optimize your homepage for starters, depending on your budget and/or depth of content. Ideally, you would have bold links or buttons to the most relevant information, such as address, phone # and product details.

If you’re looking for help, call me at 434-515-2059.


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