A recent white paper from the Pew Research Center illustrates the subtle differences in age distribution by social networking site platform, including MySpace, Facebook, LinkedIn, Twitter and other.
Here are a few takeaways:
- Not terribly surprised that MySpace is mostly comprised of younger users, given the timing of MySpace’s popularity prior to the broader explosion of social media.
- I think most businesses that are considering marketing on Facebook would be surprised to see that 25% of users are 50+ and 18-22 only make up 16% of the userbase
- LinkedIn numbers seem right, given that the target market is mostly made up of middle aged working folks.
- 50+ crowd only accounts for 17% of users on Twitter. As the youngest social media site in this group, I imagine we’ll see rapid growth for this age group in the next 12 months.
What does this data mean? Well it means something different, depending on who you are and why you’re using social media.
As an individual user looking to connect with other people, hopefully this will help you figure out where people in the same age range hang out online. If you’re using social media for business as part of your marketing mix, this data should provide some valuable insight as well to help position your brand and marketing message.
What do you think? Is this data helpful? What other demographic variables are important to consider?