Marketing & Technology Author, Speaker, Instructor & Consultant
If your company is considering social media as a platform to connect with you market, you should take some time to examine the opportunity from your customers’ perspective. It may seem natural to categorize your readers as either customers or prospects but in many cases your brand may mean something more based on a number [...] Read more »
For any business, managing social media can easily turn into a full-time job. Fortunately, with practice comes efficiency and a certain flow of regular activities starts to emerge over time. If your business is looking for a simple schedule of necessary activities to follow, let me recommend you start with the example I’ve outlined below. [...] Read more »
By now your business probably has a business Facebook Page. The question is “what do I do with my Facebook Page?”, “how will my Facebook Page help me grow my business?” and “how can I network with other businesses on Facebook?” The key for most businesses is that you need to login to Facebook as [...] Read more »
If you’re marketing anything online, it’s good practice to track the links you share so you can ultimately measure performance and see what’s driving the right kind of traffic, what visitors are looking for and what they do once they land on your site. Obviously, Google Analytics can help you understand much of this, but [...] Read more »
Google Analytics is a fantastic tool that I use pretty much everyday to track visitor activity and behavior. Specifically, I’m looking at # of visitors, bounce rate, popular content and traffic source. My goal is to discover: What content is driving traffic and how are visitors finding this content What keywords are driving the “best” [...] Read more »
In most cases, you will need a website to host your podcast. I recommend you use WordPress. WordPress is one of the leading blogging platforms available that supports podcasting through the use of plugins that allow you to post your episodes and make them available on iTunes if you want. Download the PDF version of [...] Read more »
I am getting ready for the Quadruplicity Conference this week and one of the subjects I will be touching on is content. Specifically I am trying to answer the question, “What are my options in terms of publishing content online and how can I get over or get through any kind of road blocks that [...] Read more »
Podcasting is a wonderful marketing channel that is widely misunderstood. I love the fact that for free you can basically have your message heard by potentially tens and even hundreds of millions of people. I think most people shy away from podcasting because they don’t understand the potential reach. The tools are not as well [...] Read more »
In this course, I show you exactly How to Podcast with Garageband and Publish on iTunes. This is great because listeners may now listen to your podcast on your WordPress blog and subscribe to your podcast on iTunes. The lectures are recorded with professional video screen capture software, so it feels like you’re sitting right [...] Read more »
I got an email today from a visitor on my site who was concerned about my Aweber email newsletter sign up form. Aweber uses the Facebook API to detect if you are signed into Facebook, and if you are it preloads the form with your email address. It also indicates your number of friends. Facebook’s [...] Read more »