B2B Social Media Expecting Rapid Growth but Still a Small Piece of Overall Interactive Marketing Spend

It may represent a small piece of overall interactive marketing spend, but B2B social media spend will see significant growth in the next few years.

b2b social media spend

Forrester Research forecasts that B2B social media marketing spending will grow from just $11 million last year to $54 million in 2014. That’s still tiny compared to the total $2.3 billion Forrester said B2B companies spent on interactive marketing last year and the $4.8 billion they are expected to spend in 2014.

via Why Social Media Makes Sense for B2B Marketers – The eMarketer Blog.

If you’re a marketer, what steps are you taking to leverage the growth of B2B social media?

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