Another great video from Joost de Valk “Yoast”, including some useful advice on strategies to optimize your WordPress blog for SEO and user experience. In particular, Yoast shares some very helpful hints for Analytics, Automation, RSS, Commenting and Plugins. Hope you enjoy. What tips do you have to share to optimize your WordPress blog for [...] Read more »
Using Ping.fm vs. Facebook Notes RSS to share blog posts on Facebook Pages
There are several ways to automatically share blog posts on Facebook Pages. The functionality of each approach is unique with different handling of images, links back to your website, and the need for separate applications to make them work correctly. Let’s look at Ping.fm and Facebook Notes RSS to get started. Ping.fm Ping.fm is a [...] Read more »
13 Steps to Make Every Blog Post More SEO Friendly
Below you’ll find 13 steps to make every blog post most SEO friendly. These steps leverage keyword research, social media, meta tags, and inbound linking strategies to optimize on-page and off-page tactics. These steps are considered white-hat and assume your blog is already setup with a structure (code, tags, plugins, etc) that facilitates SEO. For [...] Read more »
6 Tips for Finding Your Voice in Online Marketing (business and personal)
Finding your voice in online marketing is something that many new and even experience bloggers face. For business owners this seems even more difficult, with the additional challenge of differentiating between your personal life and the voice of your company. Here is my advice on finding your voice in online marketing: 1. Be Honest First, [...] Read more »
Create a Blogging Editorial Calendar for Consistent Content Creation (template included)
Creating a blogging editorial calendar is a logical next step once you have set your Internet marketing goals for the year. For me, it’s about taking my goals and sub-goals for the year and translating them into a stream of blog posts that bring the discussion to life. Many bloggers struggle finding new content to [...] Read more »
How to start a podcast quickly, easily and without spending a fortune
Listen or Download Starting a podcast is easier than ever these days. You can use some of the free tools that come with virtually every computer these days or make a few modest purchases to improve the quality of your podcast. I recommend you focus on content creation before buying a bunch of unnecessary equipment. [...] Read more »
Autoresponders: Questions to consider before building your community and asking customers to opt-in
Before you dive in and sign up for an auto responder like Aweber, ask yourself: Why specifically do you want or need an autoresponder? This will depend greatly on your current situation … If, for example, you already have a loyal following on your website, an autoresponder is a great way to capture the names and [...] Read more »
Posting videos in your blog just got easy with WordPress version 2.9
For those of you familiar with WordPress, adding a video to a post has traditionally required one if not many plugins. With WordPress 2.9, you just simply drop in the url and publish. WordPress does the rest! Here’s a quick video showing you how to embed video in WordPress 2.9: The following picture says it [...] Read more »
My favorite WordPress plugins when setting up a new blog
This is a list of my favorite WordPress plugins when setting up a new blog. It’s not all inclusive, but a good place to start if you want search engine optimization, social media integration, mobile friendly interface, audio & video podcasting, Google Analytics, Google sitemap, navigation control, and spam security. Links to these WordPress plugins: [...] Read more »
Autoresponders: sequential opt-in email marketing campaigns to drive engagement and build community online
Autoresponders offer tremendous customer value and growth opportunities for your business. Basically, an autoresponder is a web application that allows you to build sequential opt-in email marketing campaigns. A good example is a campaign for pregnant women to receive a weekly progress report via email. Another example is an email newsletter for new home buyers [...] Read more »