Content Marketing Return on Investment

Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking […] Read more »

Improving the Email Sign Up Process

Improving the Email Sign Up Process

The email sign-up process is the first of many steps along the customer journey—an opportunity for would-be customers to connect with your brand. As with any new relationship, whether it’s a first date, a job interview or a new neighbor, first impressions matter, and it’s essential to start things off right. As the starting point […] Read more »

Social Media Starters Guide

social media starters guide

Following are the essential steps to get you started with social media implementation. This is not intended to be a complete guide but rather a roadmap to identify the initial steps in the implementation process. This assumes you have already committed to social media as an organization and have mapped out your strategy. If that’s not […] Read more »

3 Reasons Blogging Makes Good Business Sense

beautiful-sunrise

Personally, I love blogging as a means to communicate new strategies to my market.  It’ also a great way share tactics I’ve found that can really help companies grow their business online. One area most businesses are still curious about is the effectiveness of blogging. There are some statistics that suggest blogging is declining, amidst […] Read more »

Create Stunning Image Galleries with the New Media Manager in WordPress 3.5

move Wordpress from folder to root

The new media manager in WordPress 3.5 makes it easy to insert images and create galleries, which is traditionally not the most intuitive process. The new Media Manager features … Beautiful Interface Adding media has been streamlined with an all-new experience, making it a breeze to upload files and place them into your posts. Picturesque […] Read more »

Blog Post Frequency Has Strong Correlation to Customer Acquisition

mobile marketing mindmap

For those of you who do not blog on a regular basis, the following chart will serve as a subtle reminder: there is a strong correlation between blog post frequency and customer acquisition. I can personally tell you that in my experience this is true. Where Most People Fail with Online Marketing Here’s how I […] Read more »

7 Free Marketing Plan Templates to Download

images-19

Time to write your new marketing plan ro update an old version? Here are 7 free marketing plan templates that provide a variety of important factors to consider. Since marketing is not a one-size-fits-all game, check out several of the templates below and craft your own. Building your marketing plan will take some time – […] Read more »

How to Change Your Navigation Menu Navbar using Catalyst WordPress Theme Framework

catalyst wordpress theme framework

There are several ways to change your menu bar or navigation menu in WordPress. The Catalyst WordPress Theme Framework makes it pretty simple to create something very customized. In this video I demonstrate how to create the custom menu tabs in the first place using the native WordPress menu options. This includes a main nag […] Read more »