5 hints to promote your digital content

In this post, I’ll give you 5 compelling and noteworthy hints to not just get the most out of promoting your content, however to take your execution up to the following level. 1. Make Your Content Impeccable By perfect, I mean no awful linguistic use and spelling botches. To drive fruitful substance promoting efforts, you […] Read more »

What is Marketing Promotion?

In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P’s: price, product, promotion, and place. Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are […] Read more »

Nurture leads with these proven email techniques

“Lead nurturing” is typically defined as a series of emails sent to a person over time. Often in the marketing world, lead nurturing is created for someone who downloads a piece of content on your website, but it can also be used for cold leads, marketing qualified leads who aren’t quite ready for sales, or […] Read more »

Content Marketing Return on Investment

Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking […] Read more »

Improving the Email Sign Up Process

Improving the Email Sign Up Process

The email sign-up process is the first of many steps along the customer journey—an opportunity for would-be customers to connect with your brand. As with any new relationship, whether it’s a first date, a job interview or a new neighbor, first impressions matter, and it’s essential to start things off right. As the starting point […] Read more »

Social Media Starters Guide

social media starters guide

Following are the essential steps to get you started with social media implementation. This is not intended to be a complete guide but rather a roadmap to identify the initial steps in the implementation process. This assumes you have already committed to social media as an organization and have mapped out your strategy. If that’s not […] Read more »

3 Reasons Blogging Makes Good Business Sense

Personally, I love blogging as a means to communicate new strategies to my market.  It’ also a great way share tactics I’ve found that can really help companies grow their business online. One area most businesses are still curious about is the effectiveness of blogging. There are some statistics that suggest blogging is declining, amidst […] Read more »

Create Stunning Image Galleries with the New Media Manager in WordPress 3.5

move Wordpress from folder to root

The new media manager in WordPress 3.5 makes it easy to insert images and create galleries, which is traditionally not the most intuitive process. The new Media Manager features … Beautiful Interface Adding media has been streamlined with an all-new experience, making it a breeze to upload files and place them into your posts. Picturesque […] Read more »

Blog Post Frequency Has Strong Correlation to Customer Acquisition

mobile marketing mindmap

For those of you who do not blog on a regular basis, the following chart will serve as a subtle reminder: there is a strong correlation between blog post frequency and customer acquisition. I can personally tell you that in my experience this is true. Where Most People Fail with Online Marketing Here’s how I […] Read more »