Steinar Knutsen
Following are the essential steps to get you started with social media implementation. This is not intended to be a complete guide but rather a roadmap to identify the initial steps in the implementation process. This assumes you have already committed to social media as an organization and have mapped out your strategy. If that’s not [...] Read more »
Personally, I love blogging as a means to communicate new strategies to my market. It’ also a great way share tactics I’ve found that can really help companies grow their business online. One area most businesses are still curious about is the effectiveness of blogging. There are some statistics that suggest blogging is declining, amidst [...] Read more »
In this recent television clip, I discuss the importance of marketing online and why your business should consider social media as a valuable marketing channel. Read more »
The new media manager in WordPress 3.5 makes it easy to insert images and create galleries, which is traditionally not the most intuitive process. The new Media Manager features … Beautiful Interface Adding media has been streamlined with an all-new experience, making it a breeze to upload files and place them into your posts. Picturesque [...] Read more »
For those of you who do not blog on a regular basis, the following chart will serve as a subtle reminder: there is a strong correlation between blog post frequency and customer acquisition. I can personally tell you that in my experience this is true. Where Most People Fail with Online Marketing Here’s how I [...] Read more »
Time to write your new marketing plan ro update an old version? Here are 7 free marketing plan templates that provide a variety of important factors to consider. Since marketing is not a one-size-fits-all game, check out several of the templates below and craft your own. Building your marketing plan will take some time – [...] Read more »
There are several ways to change your menu bar or navigation menu in WordPress. The Catalyst WordPress Theme Framework makes it pretty simple to create something very customized. In this video I demonstrate how to create the custom menu tabs in the first place using the native WordPress menu options. This includes a main nag [...] Read more »
At some point you will want to design a different page layout from some section of your WordPress site. The Catalyst WordPress Theme Framework makes this easy with some special settings, specifically for creating custom layouts. The great thing about the the layout options in Catalyst is that they can be used very broadly … say [...] Read more »
In this video we discuss how to manage images in WordPress and within the Catalyst WordPress Theme Framework. Images that a generally used in Posts and Pages should be uploaded using the WordPress Media Library. One small feature that most folks don’t recognize is that once an image is uploaded here, it has a unique [...] Read more »
Customizing WordPress CSS can seem like a daunting task for some website administrators. The process usually involves FTP access, which is not completely comfortable for everyone. The customizable CSS options in the Catalyst WordPress Theme Framework make it very easy for anyone to change the look of their site with very little effort. Read more »