Targeting your Facebook Ads is a powerful way to communicate with your niche. With over 400 million Facebook users, chances are good that your audience can be reached either directly or through some of the new targeting features that allow you to reach friends of fans. Facebook has 3 types of connection targeting: users who are fans, users who aren’t fans, and...

Believe it or not, some businesses spend a lot of money building fancy websites and pay-per-click advertising network but still do not blog.  This might not be such a bad thing if they have endless financial resources but for those looking for a long-term position in search engines and influence online, there are several reasons to blog. Blogging helps your business...

I help companies map out their Internet marketing strategies and one component is often the use of social media.  A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube.  I often argue this point, given the growing numbers and expanding demographics of those using social media. Currently, three quarters of...

Facebook Ads are a great channel to market your product or service to a targeted set of Facebook users.  The cost is very reasonable and with the right hook, your ads can drive significant traffic.  To learn more, check out http://www.facebook.com/ads. Statistics for Facebook Ads have improved recently, but it’s useful to know what happens with visits once...

A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons.  One, social media enables companies to connect with their target market, either locally or abroad. With over...

Sharing video content online is something we would all like to do and screenr.com makes it easy.  It’s basically a free web app for simple screen casting.  It’s great if you want to narrate a powerpoint presentation or share something you’ve found online via video. Details: Up to 5 minutes, audio recording, download finished video, save or export...