The most common question I get from business people is “What should I blog about?”. In this audio post I’ll talk about tactics to overcome your fear of blogging and how to leverage audio to create a library of ideas. What Should I Blog About? How do you come up with topics to blog about? [...] Read more »
Evidence that YouTube Search Engine Optimization (SEO) Works (Video)
YouTube search engine optimization (SEO) is an often overlooked element that can drive significant views and traffic back to your website. Setting up a search engine friendly video is very simple and only take a fraction of the time required to actually shoot, edit, and publish the video. Keywords are critical in your title, description, [...] Read more »
Does Audio or Video Really Engage Blog Readers? (Audio)
In this audio post I discuss the benefits and drawbacks of using audio and video on your blog. 003-audio-versus-video.mp3 Advantages of Audio Blogging • Quicker to record and post • Fewer tools required • Faster download • Greater reach with MP3 players Advantages of Video Blogging • Great to put a face with your name [...] Read more »
Use Twitter and Facebook to Market and Grow Your Business (Video)
Twitter and Facebook can help grow your business online. These are the two most popular social media marketing networks and if use appropriately you can effectively find and engage customers in conversation. Maybe you want to provide customer support or communicate new offers in a timely basis. The key is these platforms offer a place [...] Read more »
Drive More Traffic to Your Blog and Engage Readers (Audio)
In this audio post I’ll touch on a few techniques to drive more traffic to your blog and engage readers in a more meaningful way. 002-more-blog-followers.mp3 Topics Covered: • Creating unique and compelling content • Search Engine Optimization and long-tail keywords • Commenting on third-party websites • Leveraging Social Media How are you attracting more [...] Read more »
Deep Links for Search Engine Optimization
It’s still shocking that many newbies don’t understand links. You don’t need to link to a lot of Web sites. You need a lot of good Web sites to link to you. And, it’s best if you can manage to get some of those links to include — in some fashion — the keywords that [...] Read more »
BCS and Social Media: Here’s What Not to Do
Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page. But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. [...] Read more »
Can You Avoid Copywriting Problems with Audio Blog Posts? (Audio)
In this audio post I discuss how audio blogging can be more direct, simple, and straightforward versus text-based blogging. 005-avoid-copywriting-problems-with-audio-blog-posts.mp3 What are your thoughts? Is audio an effective method for blogging. Should you mix audio and text posts? Read more »
Blogging – Tools, Topics and Traffic (Audio)
In this audio post I discuss the benefits of blogging and strategies to easily get started. 001-blogging-101.mp3 Topics Discussed: What are some of the tools I can use to get started? What do I blog about – what should I say? How do I drive traffic and more readers? What are the benefits of blogging? [...] Read more »
Free Download – Internet Marketing Primer
I wrote this guide to help people understand the basic tools Internet Marketers are using today. I meet so many business people that need a simple introduction to the basics so they can get started. What’s Covered? Blogging – overcoming writer’s block, establishing rythym, WordPress, Blogger and other tools Twitter – how to use a [...] Read more »