Steinar Knutsen » podcast

Two killer Facebook Page strategies to target specific users. This is good stuff!!!

Steinar — Wed, 28 Jul 2010 02:33:53 +0000

Facebook Pages are a great way to engage your target market online and here are two great tactics to more specifically target individual users or groups within your niche.

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Mentions in Facebook Page Updates

Mentioning others in your Facebook Page updates is a great way to gain significant exposure for your page. If the other Page’s setting include “Others” then your update will appear on their Page. Why is this so special? Because most folks don’t know this is possible and simply put comments on other Pages’ Walls using their personal profile – not good if your running a business Facebook Page marketing campaign.

1. Become a Fan or Like another page in which you would like to get some exposure

2. In your Facebook Page update use the “@” symbol and pick the name of that Page (or individual) from the dropdown menu that appears

3. Write something flattering or worthy of sharing. You do not want to spam the other Page. If you write something nice that their followers find valuable then it’s a win-win situation.

4. Depending on the setup used by the target Page, your update will either appear directly on their Wall or in a hidden portion of their Wall. To see posts by “others” click on the “filter” link at the top of the Wall.

Geo-targeting in Facebook Page Updates

Geo-targeting is great if you have a broad audience but would only like to speak to a specific portion. For example, you may have a shipping offer only good in the US or a discount only for Chicago residents. Facebook lets you specify who will see you update based on location and language. Very powerful stuff!

To do this simply select the “Custom” link in the lower right hand corner of the update field next to the Share button. Input your Location and/or Language criteria and that’s it. Enjoy!

Any other tips you have for targeting specific users with Facebook Pages? Would love to hear your thoughts!

Here’s a great idea for your next blog post

Steinar — Mon, 26 Jul 2010 19:45:17 +0000

Listen or Download Related posts:New Audio: Podcasting from my iPad again with AudioBoo How to post mobile friendly audio to wordpress from iPhone using one application (Audio) Leveraging events to drive SEO traffic to your blog (Audio) Audio and Video: How to podcast from your iPad and publish on WordPress with AudioBoo App Getting funny [...] Related posts:

New Audio: Podcasting from my iPad again with AudioBoo

Steinar — Thu, 01 Jul 2010 04:12:16 +0000

Podcasting on your blog and iTunes is a great way to reach your market and the iPad makes it easy. Check out the Related Posts below for more details on how this is done.

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Audio and Video: How to podcast from your iPad and publish on WordPress with AudioBoo App

Steinar — Tue, 04 May 2010 14:53:20 +0000

The iPad serves many purposes, but for me it’s about marketing and finding new and different ways to leverage mobile technology to grow my business and engage my market online. New media has been especially interesting and I’ve confirmed the iPad is great for recording audio to create podcast episodes which can translate into new WordPress blog posts.

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I’ve written previous posts on how to post audio directly to WordPress from iPhone, so I won’t repeat everything here.

I love using my iPhone to podcast with AudioBoo and now I can do the same with my iPad. It’s a a great free app from the Apple iTunes store that allows you to record up to 5 minutes of audio, share on Twitter and tag for use in other platforms.

Personally, I use the AudioBoo RSS feed and WP-O-Matic WordPress plugin to automatically import my audio episodes into WordPress as individual posts. It’s great when you want to get content out on the fly and don’t necessarily have time to write a post or record a video.

What do you think? Have you tried AudioBoo? Does it seem like a good fit for your audience?

What

4 ways to use Google Reader to track your industry, engage your market and monitor your brand

Steinar — Thu, 25 Feb 2010 22:54:27 +0000

As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online. In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand.

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Four advantages of Google Reader

Ability to track your industry by subscribing to popular blogs or RSS feeds that contain the latest news, trends and product information
Ability to share information with your social network via share button, shared custom Google Reader RSS feed or email link
Ability to save searches from Twitter to easily identify opportunity to engage with people asking for help on topics you understand
Ability to track mentions of you, your company, your brand or your products and service so you can jump in the conversation early and often.

How do you use Google Reader? What other online tools do you use to accomplish these or similar tasks?

Part II – How to Podcast from Your Mac (GarageBand)

Steinar — Wed, 13 Jan 2010 03:22:42 +0000

This is part two in a video series on how to podcast from your Mac using GarageBand. In this episode I walk you through the steps of recording your voice, inserting a jingle and an image, and some simple editing to create your first podcast episode. Check out Part I: Podcasting equipment and software for the Mac if you missed it.

Basic Steps to podcast from Your Mac using GarageBand include:

Open GarageBand and select the Podcast template. Name your podcast.
Import artwork into the Podcast track from iPhoto or other location on you computer
Highlight the Male or Female Voice tracks and hit the record button at the bottom of the control panel
Hit record or play to stop the recording an rewind to review your audio
Insert a jingle or other audio clip in the Jingle menu by dragging pre-built jingles from the Media Bar off to the right
Adjust the timing of your audio track and the jingle by selecting the track and dragging it to the appropriate location
Rewind and play to review your finished podcast. Record new segments that you’re not happy with.
Save the GarageBand project and export as you wish.
To create a MP3 from GarageBand, export to iTunes and then convert in iTunes.

What do you think? Did this work for you? What questions do you have about how to podcast from your Mac?

Part I – How to Podcast from Your Mac (Equipment and Software)

Steinar — Fri, 08 Jan 2010 04:55:09 +0000

This is part one in a video series on how to podcast from your Mac. In this episode I provide an overview of the equipment and software you should consider when launching a podcast.

Items Mentioned in this Episode:

Was this helpful? Are there other equipment or software questions I missed?

Setting SMART Goals for your 2010 Internet Marketing Strategy

Steinar — Wed, 23 Dec 2009 03:28:11 +0000

Listen or Download: Setting SMART Goals

Setting SMART goals is a proven approach to achieving success more quickly. As 2009 winds down, this is the perfect opportunity to examine your goals for 2010 and apply the SMART mnemonic or acronym to increase the likelihood your goals are met.

SMART stands for:

S – Specific
M – Measurable
A – Attainable
R – Realistic
T – Timely

Free Template Downloads:

Specific

You want to clearly define your goals to articulate specifically what you are trying to achieve. The question is what, how and why are you striving toward this goal?

What are you going to do? Use action words, such as create, sell, manage, or grow, etc. to bring a sense of energy to your goals.
Why are you doing this? What is the ultimate outcome? Why is this important and what impact will this have on you, your business, or your customers?
How are you going to do this? What are the sub-goals or action steps that will enable you to achieve your goal

The more specific you are, the greater your ability to identify success when it occurs. For example, “I will write and publish 21 blog posts (250-400 words) about skydiving equipment by March 1, 2010.“ In this example I used action words “write and publish”, specified the number, length, and topic of the blog posts and put a date on it. As we’ll discuss next, this goal is also measurable, attainable, realistic and timely.

Measurable

If you cannot measure your goals then you cannot manage your progress. Furthermore, it is far more difficult to achieve your objectives if a) you do not measure your progress or b) you do not measure the appropriate metrics. In some cases a progress chart, table or simple checklist might help.

For example, you might be trying to improve visitor conversion rates. Using a web statistics tool, such as Google Analytics, can help track vital statistics but make sure you understand and pick the right metric that defines success. You can get 1,000 visitors a day, but if no one buys, that metric is meaningless. Don’t get caught up trying to move the wrong target.

Attainable

Is your goal possible? Is it limited by your resources or require more time to achieve? I encourage you to set stretch goals for yourself to push your limits, but keep them within reach. The benefit is that you’ll see real progress toward success. The risk is that you do not achieve your goals and lose momentum or hope.

For example, you may have just launched a new blog and you want 20% of your visitors to sign up for your newsletter out of the gate. While this is a realistic rate that you could eventually achieve, it is unlikely to happen right away. A more attainable goal would be to grow your newsletter list by 5% each month.

Realistic

Is your goal realistic? You might want 5,000 newsletter subscribers, which is attainable, but is it realistic to achieve this goal by within 2 weeks? Maybe not. Be honest with yourself and your business when setting goals by keeping them realistic or you risk disappointment.

Timely

When is the deadline to achieve your goal? Next week, 3 months, by year end? Setting a specific date will help you identify your tactical sub-goals and action steps to achieve your goal within a given deadline. Map out these deadlines or milestones on a calendar. Plan rewards for yourself when you cross each line.

A common mistake is to generalize about timing. For example, avoid using descriptions such as “this year, next quarter, in the next two weeks.” Without a specific date, these deadlines will slip away.

In my experience, SMART goals help you reach your objectives more quickly with a defined path for success. I recommend writing them down and revisiting them frequently to check progress and adapt to changing circumstances. In most cases, you will over-achieve — either beating a deadline or delivering something of greater value.

What’s your experience setting goals for the new year? Do you use the SMART mnemonic?

The opportunity cost of obsessing over web design vs. consistent content creation (Audio)

Steinar — Tue, 15 Dec 2009 21:45:19 +0000

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In this audio I post I discuss the challenge of managing multiple day-to-day responsibilities vs. the opportunity to create unique and compelling content for your readers. The realty is that created content should be your #1 priority in terms of Internet Marketing. Everything else is secondary – not becuase it’s not important, but simply because content is proven as the leading tactic to engage your audience online.

The challenge is to find a schedule with which to post new content on a regular basis. It’s easier than ever these days to quickly produce and publish audio, video, images and text-based blog posts, but many folks simply can’t find the time or don’t have the right tools to make it easy and effective.

For me, it’s about publishing at least one blog post everyday and allocating a few hours once a week to tweak my site. What’s your strategy? What’s working for you?

Leverage Video to Reach a New Audience Online (Video)

Steinar — Tue, 15 Dec 2009 20:15:44 +0000

Leveraging video to reach a new audience is a terrific method of growing your business online in a more personal way.

Studies suggest that users are 65% more likely to watch a video on your site than read text. With the right message and call to action, this can lead to a much richer experience for both you and your site visitors, customers, and prospects.

In this video post, I discuss six elements to successfully leveraging video to grow your business online and engage with the market. Specifically, I cover:

Consistency and the importance of creating videos on a regular basis
Using keyword research for video search engine optimization
Subscribing to and commenting on other videos to build your community
Uploading and sharing your videos on popular video sharing networks
Mixing up your content with a variety of media platforms
Using the right tools to create great videos easily

Items mentioned in this post:

TubeMogul – fast and easy video distribution

YouTube – the leading video sharing network

Seesmic – free, online video chat

Samson CO1U USB Condenser Microphone – great prosumer mic for podcasting or narration

What do you think? Are you using video to reach a new audience. If not now, then when?

Leveraging events to drive SEO traffic to your blog (Audio)

Steinar — Tue, 15 Dec 2009 00:42:23 +0000

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Upcoming events are a great opportunity for you to leverage keywords related to that event and drive SEO traffic to your blog.

If you can, research an event within your niche and identify 2-3 long-tail keyword phrases that a potential reader might use to search for information on Google. Write a few blog posts about the event and use these keywords in your title, post text, meta keywords, and meta description. Follow up your post with a link in Twitter, Digg, Delicious, StumbleUpon and your other favorite social media and bookmarking sites.

In my experience, if there is little competition for the event I can usually score a top 3 position in Google if I choose my keywords correctly. There are several tools to conduct keyword research, but I suggest starting with Google Keyword Tool to familiarize yourself on the topic.

Although events come and go, the benefit of optimizing for them is the ability to attract new followers within your niche. Give it a try – it’s actually a bit fun.

What’s your experience leveraging events to drive SEO traffic to your blog? Any success or other tips to share?

Now broadcasting live from Ustream (Audio)

Steinar — Fri, 11 Dec 2009 15:22:08 +0000

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In this audio post I discuss Ustream.tv and the new opportunities available to reach your market in a new and exciting way through video.

Ustream has been around for years but many businesses have yet to grasp the potential. Basically, Ustream offers the ability to broadcast live video over the Internet in a controlled, yet open platform. Viewers may interact through a closed chat feature or through the new built-in Twitter feed. Live broadcasts may be recorded and saved for future playback.

Obviously, the implications of this are huge in terms of market reach and differentiation for your business. Consumers are ready for this new media and comfortable consuming content in this manner – think of it as a real-time version of YouTube. Of course, if you’re not comfortable creating video in the first place, this may be quite a leap in terms of confidence and risk. The key is to get started today and practice. It will get easier – trust me.

I’ll leave with the final thought. Video creates a personal touch with your market. If any of you have ever “finally met someone in real-life” after chatting with them on Twitter, then you can appreciate this. People want to see, talk and interact with others beyond text based methods. If that makes sense to you, then I encourage you to push your comfort zone and leverage Ustream (or YouTube) to take things to the next level. You’ll be glad you did.

What are your thoughts? Is streaming video something that would help you communicate with your market? Are consumers ready for this?

Twitter Search RSS Feeds to Find Customers and Blog Content (Video)

Steinar — Thu, 10 Dec 2009 12:09:15 +0000

In this video I show you how to use Twitter Search to find people in your niche, answer questions, and find new content for your next blog post.

In particular I illustrate how to:

search twitter for leading indicators of questions
use exact phrase match to narrow in on the right tweets
save the RSS feeds to your RSS aggregator
leverage Twitter questions to build your following, knowledge, and business

UPDATE: if you want to exclude Tweets that include links, simply add -http to your search. This will weed out Tweets that look like user questions but are potentially links to an answer of some sort. Here’s an example:

I hope you found this useful. I know it’s been a great approach for me.

You else do you conduct real-time online market research? What other techniques can you share that work?

How to Start an Effective Blog for Free (Video)

Steinar — Wed, 09 Dec 2009 16:30:52 +0000

Blogging is a great way to create original content, engage with customers and find new prospects for your business, yet many business people still have yet to make the leap. In this video I discuss six essentials to start an effective blog for free.

The myth is that blogging is difficult and expensive when in fact it’s simple and can be done with no money at all.

I specifically discuss:

How to get over your fear of blogging (practice and finding a comfortable zone)
Mapping out your blogging strategy (why you should blog, who’s your audience, and what’s your call to action)
Picking the right blogging applications or tools (Blogger, WordPress, Weebly)
Integrating plugins and widgets to increase the usability of your blog
Syndicating your blog’s RSS feed to get the word out and attract readers
Connecting with others via social media to drive traffic and a loyal following.

At the end of the day, it’s up to you whether blogging is the right thing to do. In my opinion, the benefits far out way the alternative.

How did you get started blogging? Any additional tips you can share? What else would you like to learn about blogging?

Getting funny looks when you mention Twitter. We can all relate. (Audio)

Steinar — Tue, 08 Dec 2009 22:52:12 +0000

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The fact is, many business owners still do not understand the power of social media and Twitter in particular. Those active in social media marketing can easily point to at least one if not several businesses that have derived some benefit as a result of their engagement.

How to post mobile friendly audio to wordpress from iPhone using one application (Audio)

Steinar — Tue, 08 Dec 2009 07:27:27 +0000

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UPDATE: Here are full details on
How to post audio directly to WordPress from iPhone

Aggregate multiple Twitter search rss feeds to answer questions within your niche (Audio)

Steinar — Mon, 07 Dec 2009 22:36:43 +0000

Listen!

via AudioBoo

Publish audio to WordPress post with iPhone via email (Audio)

Steinar — Mon, 07 Dec 2009 18:39:55 +0000

This is a follow up to my previous post in which I surface a series of questions to consider when publishing audio to your blog or website.
Publish Audio to Wordpres with iPhone

UPDATE: Here are full details on
How to post audio directly to WordPress from iPhone

In this audio post I describe how I am posting audio to WordPress with the following applications:

- VR+ iPhone application to record in MP3 format
- Posterous.com to forward the incoming audio file
- WordPress as the final posting location of my audio file

This results is a post that is both browser and mobile friendly. Time to post from start to finish takes about 2 minutes and is automatically shared via Ping.fm on Twitter and my other social media networks. Have you experimented with audio on your blog? What’s working for you?

How do you post audio to your website – some questions to ask before you start (Audio)

Steinar — Mon, 07 Dec 2009 18:18:08 +0000

Some of us would like to post audio to our blog or website, either from the computer or from a mobile device such as the iPhone.
Post Audio to Your Website

UPDATE: Here are full details on
How to post audio directly to WordPress from iPhone

In this post I give you a few questions to consider, such as:

- how to post audio
- what tools to use to post audio
- what quality settings to use
- where and how visitors listen to your audio
- where audio files are stored

In my next audio post I will provide you some insight into the latest techniques I’m using.

Increase Your Social Media Efficiency (Video)

Steinar — Sun, 06 Dec 2009 12:36:56 +0000

Social media is more popular than ever and serves as a valuable channel for people and companies to connect and engage online. As we learn the power of these tools, we often get overwhelmed with the thought of visiting each individual site to update our followers and engage in conversation on a regular basis. Worse, many fail to understand the true power of syndication and the opportunity to leverage RSS feeds to broaden your reach with social media networks.

For me it boils down to “Say it Once” and let the network manage the rest. The tools are there and it’s just a matter of connecting the networks to increase your efficiency. You’ll thank me later.

Topics Covered:

Multiple social media networks
Connecting your networks
Say it once
Use the right tools
Team approach
Balanced communication
Continuous learning

What are your thoughts? What are you doing to become more efficient with social media? Anything I missed?

Seven Elements of an Effective Blog to Drive Traffic, Engage Customers and Stay Organized (Video)

Steinar — Sat, 05 Dec 2009 17:42:55 +0000

Blogging is a great channel to deliver content online, deliver your message and engage in meaningful discussions with your target market. One of the challenges for bloggers is their ability to make their blog more effective and efficient.

In this video I discuss my recommendations on seven elements to drive effective blogging. There are more elements than just seven, but it’s the most I could fit into a ten minute video. For a great library of resources on this topic I encourage you to read http://www.problogger.com and http://www.copyblogger.com.

Topics Covered:

Unique & engaging content
Personality & balance
Consistent activity
Design with purpose
Focus & organization
Contact information
Comments & interaction

What’s been most effective for your blog? Which key elements am I missing?

Leverage Online Video to Engage Readers, Drive Website Traffic and Differentiate Your Business (Video)

Steinar — Fri, 04 Dec 2009 15:11:54 +0000

YouTube has been around for years and is without question one of the best video sharing sites. Getting your video message online is a terrific method of engaging readers, driving traffic to your website, and differentiating your business. It takes practice but the payoff can be significant.

Topic Covered:

Test and gain confidence (It’s all about practice)
Use the right tools to shoot, edit, publish, promote
Using Multiple platforms to share videos online
Leveraging the network to reach a broader audience
Engaging with readers unlike text or audio content
Search engine optimization to drive traffic to your site
Mix it up with different approaches to use video.

How can you get started with video today? What holding you back? Have any success or horror stories to share?

Safari User Agent iPhone Simulator – See How Your Site Looks to Mobile Users (Video)

Steinar — Fri, 04 Dec 2009 04:06:02 +0000

Safari 4.0 has a great feature in Advanced Preference that let’s you activate the Developer’s menu and view websites as if you were using an iPhone or iPod Touch. This is great if you are just curious, but even better if you are working on a new theme for your site to make it more mobile user-friendly.

I am using the WPTouch plugin on my WordPress blog to create my mobile theme and its proven very simple to install and customize. I’ve also incorporate Push notification, so when anyone leaves a comment on my blog, my iPhone notifies me with a pop-up message – it’s a beautiful thing.

WPtouch: WordPress on iPhone, iPod, Android, Storm & Pre

More than just a plugin, WPtouch is an entire theme package for your WordPress website. Modeled after Apple's app store design specs, WPtouch makes your WordPress website load lightning fast on touch mobile devices, show your content beautifully, all while not interfering with your regular theme.

via WPtouch: Mobile Plugin + Theme for WordPress ↔ BraveNewCode Inc..

Have you updated your site to be mobile friendly? I would love to hear your thoughts.

Get Over It and Start Blogging (Audio)

Steinar — Thu, 03 Dec 2009 13:27:56 +0000

The most common question I get from business people is “What should I blog about?”. In this audio post I’ll talk about tactics to overcome your fear of blogging and how to leverage audio to create a library of ideas.

What Should I Blog About?

How do you come up with topics to blog about? What’s holding you back from blogging?

Evidence that YouTube Search Engine Optimization (SEO) Works (Video)

Steinar — Thu, 03 Dec 2009 03:50:43 +0000

YouTube search engine optimization (SEO) is an often overlooked element that can drive significant views and traffic back to your website.

Setting up a search engine friendly video is very simple and only take a fraction of the time required to actually shoot, edit, and publish the video.

Keywords are critical in your title, description, and tags. In this video I provide an example of a video I uploaded 2 years ago, which continues to get a steady flow of viewers now topping 250,000.

The link in my description feeds these viewers back to my website of choice (another feature that 99% of videos fail to incorporate).

Why don’t people optimize their videos? What do think? Seems like good sense but it’s so often overlooked.

The video referenced in this article is the 1st video in this YouTube Search.

Does Audio or Video Really Engage Blog Readers? (Audio)

Steinar — Wed, 02 Dec 2009 13:20:11 +0000

In this audio post I discuss the benefits and drawbacks of using audio and video on your blog.

003-audio-versus-video.mp3

Advantages of Audio Blogging
•   Quicker to record and post
•   Fewer tools required
•   Faster download
•   Greater reach with MP3 players

Advantages of Video Blogging
•   Great to put a face with your name and voice
•   Good for presentations or tutorials
•   Good to leverage YouTube channel network
•   Most engaging web content according to studies

In either case, audio and video both add color to the standard text based blog, much like photos make your posts pop. Experiment with both and find which works best for you. You may find that video works in some cases, while audio is better for others.

What are your thoughts? Are you finding success with audio and/or video. Which seems to work best given the topic or situation?

Use Twitter and Facebook to Market and Grow Your Business (Video)

Steinar — Tue, 01 Dec 2009 19:10:13 +0000

Twitter and Facebook can help grow your business online. These are the two most popular social media marketing networks and if use appropriately you can effectively find and engage customers in conversation.

Maybe you want to provide customer support or communicate new offers in a timely basis. The key is these platforms offer a place to listen to your market and engage in dialogue to better understand the needs of your new and existing customers.

In this video I highlight the key considerations such as:

Find prospects in your niche market
Connect with existing customers
Bring personality to your business
Share time-sensitive news & offers
Drive traffic back to your website
Deliver responsive customer service
Monitor competitive activity

Drive More Traffic to Your Blog and Engage Readers (Audio)

Steinar — Tue, 01 Dec 2009 13:10:25 +0000

In this audio post I’ll touch on a few techniques to drive more traffic to your blog and engage readers in a more meaningful way.

002-more-blog-followers.mp3

Topics Covered:
• Creating unique and compelling content
• Search Engine Optimization and long-tail keywords
• Commenting on third-party websites
• Leveraging Social Media

How are you attracting more readers? Which tactics are getting the best results?

Can You Avoid Copywriting Problems with Audio Blog Posts? (Audio)

Steinar — Mon, 30 Nov 2009 14:48:32 +0000

In this audio post I discuss how audio blogging can be more direct, simple, and straightforward versus text-based blogging.

005-avoid-copywriting-problems-with-audio-blog-posts.mp3

What are your thoughts? Is audio an effective method for blogging. Should you mix audio and text posts?

Blogging – Tools, Topics and Traffic (Audio)

Steinar — Mon, 30 Nov 2009 14:07:11 +0000

In this audio post I discuss the benefits of blogging and strategies to easily get started.

001-blogging-101.mp3

Topics Discussed:

What are some of the tools I can use to get started?
What do I blog about – what should I say?
How do I drive traffic and more readers?
What are the benefits of blogging?

Tools Covered:

What are your thoughts? What tools are you using and what makes blogging easier for you?