How to Customize Your SEO Options in the Catalyst WordPress Theme Framework

Catalyst is a wonderful WordPress Theme that allows you to customize your blog with over 800 built-in options.  In my opinion, it’s the best WordPress Theme on the market today. Customizing your blog’s search engine optimization options is pretty straightforward in the SEO section of the Catalyst Core Options. Steps to Customize Your SEO Options [...] Read more »

Search and Email Still Powerful Channels for Online Marketing

Search and email usage statistics as marketing channels

Most of the hype over the past few years has been focussed on social media, and rightly so.  In many cases, social media is a preferred communication channel over other forms on online marketing, but the fact remains that search and email are still among the most popular online activities and should still be considered [...] Read more »

How to Increase Your WordPress Site Speed

google page speed score

We’ve heard for a while now that Google considers site speed as key factor in their search rankings.  In other words, they look favorably upon sites that load faster and thus give them preferential treatment in search rankings when someone is searching on Google. Site speed can also dramatically effect visitor experience. If your site [...] Read more »

18 Inbound Marketing Tactics to Drive Website Traffic and Search Engine Rank

Inbound Marketing to Drive Traffic and Search Engine Rank

The number one question I get from website owners is “How can I drive more traffic to my site and rank higher in search engines?”  This diagram from SEOmoz illustrates the pleathora of options and complexity involved in accomplishing this. My guess is you’re actively executing on a handful of these tactics.  I recommend you [...] Read more »

An Inspirational Story of Entrepreneurship: SEOmoz

SEOmoz has been for some time one of the most popular go-to sources of SEO related information. Here’s a great story of their early beginnings and rise to superstardom. The Story of Moz: 1981-2011 View more presentations from randfish I’m particularly impressed with their ability to 1) listen to their customers 2) build products that [...] Read more »

Video: Episode 4 Blogging for Business – Intro to Search Engine Optimization

In our last video we talked about planning for your blog. In this video I provide a brief introduction and overview of search engine optimization (SEO) as it relates to blogging. Search engine optimization is all of the on-page and off-page tactics you can do to drive traffic to your site when people search on [...] Read more »

Video: A few words on the importance of video as a marketing channel for your business

Obviously, I love video. It’s a great marketing channel for your business and is increasingly expected at some level by website visitors. Read more »

3 Reasons Why WordPress Blog Post Tags Are Important

WordPress tags are an often overlooked option when publishing a new blog post. Based on some questions I heard this morning, it’s clear that there is some misunderstanding about the use of Tags and why they’ll important to the overall long-term health of you blog. Listen or Download 3 Reasons WordPress Tags are Important Tags [...] Read more »

Year-to-Date Blog Traffic Sources Analysis Illustrates Content Distribution Strategy

traffic sources google analytics

I check Google Analytics a lot … probably more than most people … like a couple times a day.  It facinates me to see where traffic is coming from and what people are searching for on Google that drives them to my site(s). My website traffic analyses are typically very in-depth, however I just wanted [...] Read more »

Google PageRank Checker – Check Google Page Rank of any Web Page

Google PageRank is a factor that many consider important to search engine optimization and how your site ranks in Google search results.  Here’s a site that lets you quickly check: Google PageRank Checker – Check Google page rank of any web pages. How to increase your PageRank?  Well, that’s one of the great mysteries.  Here’s [...] Read more »