Social Media Starters Guide

social media starters guide

Following are the essential steps to get you started with social media implementation. This is not intended to be a complete guide but rather a roadmap to identify the initial steps in the implementation process. This assumes you have already committed to social media as an organization and have mapped out your strategy. If that’s not […] Read more »

Blog Post Frequency Has Strong Correlation to Customer Acquisition

mobile marketing mindmap

For those of you who do not blog on a regular basis, the following chart will serve as a subtle reminder: there is a strong correlation between blog post frequency and customer acquisition. I can personally tell you that in my experience this is true. Where Most People Fail with Online Marketing Here’s how I […] Read more »

Most visited pages on my site year-to-date

google analytics performance reports

It’s September 1st and with 2/3 of the year behind us, it’s a good time to look at where we are year-to-date. One metric I like to track is website visitor behavior: most popular pages, bounce rates, goal performance, etc. This data comes from Google Analytics. The metrics themselves are interesting but it ‘s how […] Read more »

Video Marketing for Affiliate Program Marketing

Online video is everywhere thanks to YouTube, increased bandwidth and the proliferation of smart phones & compact video recorders. It’s succeeding because at the end of the day people prefer to watch content online as a form of entertainment rather than read. It just seems more natural. To get started, sign up for a YouTube […] Read more »

Social Media Marketing for Affiliate Marketing

Social media has taken the online world by storm. I don’t need to explain the popularity of Facebook and Twitter. We know that these platforms are the goto place to consume content, connect with others and build relationships. It’s also where we go to get others’ opinions and learn about what’s new. As such, social […] Read more »

8 Step Social Media Blueprint

social media business strategy blueprint

Something that’s been on my mind lately is the number of questions I get about social media … specifically, how to build and execute an effective social media strategy. I can definitely relate – social media is not “easy” and, like most initiatives, it takes time, resources and commitment to execute well. I assume by […] Read more »

New iPad Screencast Video – Flipboard for iPad

Flipboard for iPad is a fantastic app for consuming content across Facebook, Twitter, Google Readers, Instagram, and a host of other predefined content partners. The beauty of Flipboard is the visual experience it brings to otherwise pretty bland text based content we see on the web.  Links in Twitter are transformed into captivating articles that […] Read more »