In the following two videos I show you how to connect with and engage other businesses on Facebook with your Facebook Page. This is a powerful strategy to build b2b relationships and build brand awareness through other brands. Read more »
How to share photos on your Facebook Page Wall
Now that you have a Facebook Page and your business is ready to start sharing content with your fans, I recommend you consider pictures, photos, and other graphics in your status updates. These items are filtered with greater preference by Facebook on your fans’ news feed. In other words, they are given priority over text [...] Read more »
How to post status updates to your Facebook Page
You have a Facebook Page for your business and now it’s time to post a status update. It’s seems rather straightforward but there are some strategies to make the most from this important process. For most people status updates are at the heart of communicating on Facebook so you want to understand how to do [...] Read more »
How to login and use Facebook as a Page
Using Facebook as a Page is a powerful alternative to the traditional login, in that it allows you to comment and post on other business Pages as a Page, rather than as an individual. To switch to Page mode, simply click on Account in the upper right hand corner and choose “Use Facebook as a [...] Read more »
Social Media for Business and Sporting Events Marketing
In this video, I join Jim Harshaw of Riot Sports Marketing to discuss the impact that social media is having on event marketing, specifically within sports. Much of these lessons also translate well to business events. Some key points to highlight: Twitter allows people to engage in a live event in real-time. This is especially [...] Read more »
3 Reasons to Consider Video Marketing for Your Business
In this video, I join Jim Harshaw of Riot Sports Marketing to discuss 3 reasons why businesses should consider using video marketing as a powerful marketing channel to communicate with their market online. Three main reasons are: YouTube is the #2 search engine on the Internet. More than ever, people are relying on video to [...] Read more »
How to Attract Customers to Your Storefront with Foursquare
Foursquare is one of the leading geo-location check-in mobile applications available to the millions of smart phone users around the world. It basically allows people to indicate they are at or nearby a given location based on GPS enabled services bundled with their phone. If you think this sounds silly, consider the fact that Foursquare [...] Read more »
Check it out – new Facebook Page Tabs are basically mini websites
Facebook continues to be top of mind for businesses and customizing Facebook Pages to best position your brand in the leading social media network is critical. Here’s an example of what’s possible with Facebook Pages. Doesn’t look like your traditional Facebook Page now does it? I built this from scratch and can do the same [...] Read more »
5 Tips for a Better Facebook Page
By now most of you who own a business or are in charge of marketing for your company have set up a Facebook Page. If you haven’t, please go to Facebook.com/pages and get started right away. As you know Facebook is the number one website on the Internet and it’s critical for your company to [...] Read more »
Video: How to Use Facebook as a Page
The ability to use Facebook as a Page is a relatively new and exciting feature. The benefit is that companies can connect with other companies and members of their community or niche as a company rather than as an individual. Read more »