Twitter and Facebook can help grow your business online. These are the two most popular social media marketing networks and if use appropriately you can effectively find and engage customers in conversation. Maybe you want to provide customer support or communicate new offers in a timely basis. The key is these platforms offer a place [...] Read more »
Free Download – Internet Marketing Primer
I wrote this guide to help people understand the basic tools Internet Marketers are using today. I meet so many business people that need a simple introduction to the basics so they can get started. What’s Covered? Blogging – overcoming writer’s block, establishing rythym, WordPress, Blogger and other tools Twitter – how to use a [...] Read more »
Social Media Marketing Strategy – Key Considerations
Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy. It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations Read more »
B2B Social Media Communications Strategy
Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social [...] Read more »
Posterous makes social media and content sharing simple
via posterous.com Posterous is my new favorite online publishing tool. It’s a single place to add blog posts and feed them to other networks that make up my social and professional networks. Quite simply, it makes my life easier by turning a single post into a stream of content I can share across multiple platforms. [...] Read more »
Revamp Your 2010 Social Media Strategy
Look beyond traffic and links and you will find the real value. Social media, and by that I’m lumping together blogs, RSS, social networking and social book marking sites, presents the marketer with a rich set of new tools to help in the effort to generate new business. But, if that’s the only way you [...] Read more »
Are Some Social Media Sites Just RSS Aggregators?
Increasingly, social media web sites are becoming much more than places to keep in touch with friends, family and colleagues online. They’re becoming major hubs of information consumption, analysis and distribution as well, so it’s important to understand how this trend is playing out on some of the more popular destinations on the social web. [...] Read more »
Six Social Media Trends for 2010
A peak at what’s to come in 2010 from Harvard Business Publishing Forum. No doubt, the past few years have been the discovery phase as businesses gear up to launch more substantial campaigns to leverage social media in years to come. In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter [...] Read more »
Keeping Momentum in Social Media
Here’s a good article from Corporate Executive Board on the realities and best practices of executing a social media platform in your company … While many companies are enticed by social media, most struggle to sustain successful initiatives, particularly when it comes to utilizing new mediums to mobilize their workforce. Companies recognize social media’s potential [...] Read more »