Steinar Knutsen
Personally, I love blogging as a means to communicate new strategies to my market. It’ also a great way share tactics I’ve found that can really help companies grow their business online. One area most businesses are still curious about is the effectiveness of blogging. There are some statistics that suggest blogging is declining, amidst [...] Read more »
In this recent television clip, I discuss the importance of marketing online and why your business should consider social media as a valuable marketing channel. Read more »
For those of you who do not blog on a regular basis, the following chart will serve as a subtle reminder: there is a strong correlation between blog post frequency and customer acquisition. I can personally tell you that in my experience this is true. Where Most People Fail with Online Marketing Here’s how I [...] Read more »
Time to write your new marketing plan ro update an old version? Here are 7 free marketing plan templates that provide a variety of important factors to consider. Since marketing is not a one-size-fits-all game, check out several of the templates below and craft your own. Building your marketing plan will take some time – [...] Read more »
The following statistics from a recent Pew study are quite telling. It’s no secret that the proliferation of mobile phones and access to wireless Internet connections has driven significant growth in mobile traffic on the web. 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or [...] Read more »
It’s September 1st and with 2/3 of the year behind us, it’s a good time to look at where we are year-to-date. One metric I like to track is website visitor behavior: most popular pages, bounce rates, goal performance, etc. This data comes from Google Analytics. The metrics themselves are interesting but it ‘s how [...] Read more »
In a perfect world, you could easily write a new blog post everyday without trouble. However, that’s unlikely the case. Let’s face it … blogging takes time and inspiration and the time necessary to capture your attention comes in waves. Fortunately, WordPress is designed to help deal with the timing issues around blogging, through a [...] Read more »
One of the biggest points of resistance I hear about blogging from business owners is the time commitment. There’s a notion that blogging requires extensive research and preparation; and, therefore, can take several hours away from your day in order to deliver value on a regular basis. I’ve been blogging for about four years now [...] Read more »
Let’s talk about some other great strategies for driving traffic. Email Marketing Email is a powerful method of communication because people still feel somewhat obligated to read their email. And if they actually opted-in to hear from you, that’s even better. The best strategy is to set up an autoresponder series so when someone signs [...] Read more »
Social media has taken the online world by storm. I don’t need to explain the popularity of Facebook and Twitter. We know that these platforms are the goto place to consume content, connect with others and build relationships. It’s also where we go to get others’ opinions and learn about what’s new. As such, social [...] Read more »