Seems like a no brainer, but if your business is using social media to communicate with your market, you need to actually engage with your customers to make it work.

It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That’s a quick route to an audience of zero. One of the most effective uses of social media is personal engagement and relationship building with your audience.

I work with all types of businesses and I always recommend that my clients start a blog.  It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too.   But the fact is, in my experience, most people don’t want to blog.

These are the top 5 reasons people tell me they do not want to blog:

If you’re marketing your brand, service, or products online, one of your goals should be to drive more targeted search engine traffic to your blog.  An overall increase in traffic is fine, but it really boils down to who is visiting your sight, why they are visiting and what the call to action is once they consume your content.

If you are not speaking to a particular niche, you might find that although overall traffic volume is high, engagement is low.