As usual, Sonia presents a thoughtful piece – this time on website sales conversion.  This article hits home as the more clients I speak with, the more I hear the need to drive real leads and close more business online.  This is especially true as more businesses incorporate social media into their strategy and need to define a clear path to revenue...

Facebook Pages are a great way to engage your target market online and here are two great tactics to more specifically target individual users or groups within your niche.   Listen or Download Mentions in Facebook Page Updates Mentioning others in your Facebook Page updates is a great way to gain significant exposure for  your page.  If the other...

Nearly everyone agrees that social media is a great way to reach and communicate with your market online.  Weather it’s through Facebook, Twitter or LinkedIn, direct access to your target market has never been easier.  The challenge, of course, is finding the time and resources to make the process efficient and effective. Following is my list of 7 Tools to...

Believe it or not, some businesses spend a lot of money building fancy websites and pay-per-click advertising network but still do not blog.  This might not be such a bad thing if they have endless financial resources but for those looking for a long-term position in search engines and influence online, there are several reasons to blog. Blogging helps your business...

I help companies map out their Internet marketing strategies and one component is often the use of social media.  A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube.  I often argue this point, given the growing numbers and expanding demographics of those using social media. Currently, three quarters of...

Clients often ask me what they should tweet about once I set them up on Twitter.  It’s a valid question, given that most new Twitter users shut down only days after getting started.  The fact is, most of us are not wired to opening talk to strangers and find the fear of criticism paralyzing.  We’re all victim to this at some degree. Hopefully, the following 3...