Based on the traffic, comments, and backlinks I’m seeing, my series on how to podcast from your Mac is relatively popular. The numbers aren’t staggering but nearly 1000 visitors have come here to learn exactly how this all works. So, here’s a summary of where we are in the series and what’s next. Part I [...] Read more »
Measuring ROI of Online Buzz vs. Traditional Ad Campaigns
No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad [...] Read more »
Corporate social media strategy to drive customer engagement
Engaging customers online through social media is a hot topic these days and for good reason. Twitter just passed the 75 million mark and Facebook continues to add 10′s of thousands of users each month. Thanks to my friend Steve Gaines for tweeting this story from eMarketer: Most marketers say they are at least “prepared [...] Read more »
3 Reasons to Comment on 5 Blog Posts Per Day
Creating your own unique content is well known as the best method to drive traffic to your website and share your knowledge on a given topic. It should not be considered work. Think is it more as an outlet for you to discuss what you’ve learned lately or explore a new topic in depth. Another [...] Read more »
The Future of the URL Shortener and All Those Links We Are Creating
Everyone is getting into the URL shortening game these days. Google, YouTube, and Facebook are just a few joining the likes of the established players such as Bit.ly. And now Microsoft is jumping in. But there’s something weird about their URL. via Fa.il: Bing’s URL Shortener Is Longer Than Bing’s Own Domain. Seems like every [...] Read more »
Mobile Phones Will Serve as the Online Content Consumption Platform of Choice by 2013
More evidence today from Gartner that mobile phones will serve as the online content consumption platform of choice by 2013. Is your company preparing for the shift? It’s happening now, so get on-board. By 2013, mobile phones could easily surpass PCs as the way most people hop onto the Web. Gartner’s statistics show that the [...] Read more »
Facebook is More Like Google and Why Your Business Needs a FaceBook Page
In December, Facebook traffic reached 132 million unique visitors and continues to grow. Surprisingly, most small businesses claim “our customers don’t use Facebook!” Oh really? Traditionally, we’ve compared Facebook to Twitter and MySpace, but with its mammoth size, Facebook looks more like Google … … any comparison between Facebook and Twitter is meaningless and Facebook [...] Read more »
5 ways to leverage social media to better engage customers
Engaging customers through social media is not a trend, it is part of human nature. People simply want to feel like they have a voice, especially when dealing with a company they do business with. This quote from eMarketer reinforces the idea that companies marketing on social media platforms need to take this to heart [...] Read more »
Don’t Stop, Don’t Think, Don’t Edit
2010 is off to a running start and we all have goals we want to achieve this year at some level. Typically, my first advice is to write your goals down. It is such a simple thing that most people take for granted, yet it is so effective. But then what? How do you get [...] Read more »
Online holiday spending 15% increase and use of social media to educate consumers on brand and product attributes
Consumers are relying on the Internet to help them define value as well as actually purchase goods and services. Not only was online holiday spending was up about 15% this year over 2008, but consumers’ enhanced Internet use revolved more around understanding brand and product attributes before purchase. We can already see savvy retailers responding [...] Read more »