Steinar Knutsen
Below you’ll find 13 steps to make every blog post most SEO friendly. These steps leverage keyword research, social media, meta tags, and inbound linking strategies to optimize on-page and off-page tactics. These steps are considered white-hat and assume your blog is already setup with a structure (code, tags, plugins, etc) that facilitates SEO. For [...] Read more »
Finding your voice online is a process that can take years. One question to consider when positioning yourself online is: Are you a participant, leader, expert, or guru? Determining your role will help define how you approach your market. Let’s explore each role to help clarify which makes sense for you. Participant Participant is the [...] Read more »
Creating a blogging editorial calendar is a logical next step once you have set your Internet marketing goals for the year. For me, it’s about taking my goals and sub-goals for the year and translating them into a stream of blog posts that bring the discussion to life. Many bloggers struggle finding new content to [...] Read more »
Listen or Download: Setting SMART Goals Setting SMART goals is a proven approach to achieving success more quickly. As 2009 winds down, this is the perfect opportunity to examine your goals for 2010 and apply the SMART mnemonic or acronym to increase the likelihood your goals are met. SMART stands for: S – Specific M [...] Read more »
Before you dive in and sign up for an auto responder like Aweber, ask yourself: Why specifically do you want or need an autoresponder? This will depend greatly on your current situation … If, for example, you already have a loyal following on your website, an autoresponder is a great way to capture the names and [...] Read more »
Listen or Download In this audio I post I discuss the challenge of managing multiple day-to-day responsibilities vs. the opportunity to create unique and compelling content for your readers. The realty is that created content should be your #1 priority in terms of Internet Marketing. Everything else is secondary – not becuase it’s not important, [...] Read more »
The recent news of Google real-time search inspired me to share my thoughts on content and how we share information on the Internet. For those of you not up to speed, Google real-time search provides a subset of real-time search results within the standard results for popular keywords searches. Google real-time search includes Twitter, Facebook, [...] Read more »
I wrote this guide to help people understand the basic tools Internet Marketers are using today. I meet so many business people that need a simple introduction to the basics so they can get started. What’s Covered? Blogging – overcoming writer’s block, establishing rythym, WordPress, Blogger and other tools Twitter – how to use a [...] Read more »
Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy. It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations Read more »
Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social [...] Read more »