I met with a couple of seasoned business managers today to discuss business strategy and marketing plans to support long term growth. On the surface it mostly boiled down to a series of questions that we as business owners must all ask ourselves. 7 Key questions to ask yourself as a business owner What differentiates my business from the competition? What percent of...

If you’re creating online content for your business, at some point it may make sense to repurpose existing content for an additional boost to your online marketing & communications strategy. For example, let’s say you’re an avid blogger.  Chances are you have a series to posts that can be organized in a fashion that somewhat resembles a short...

Blogging is a geat way to share information and connect with people within your industry or area of interest, but without focus it will be difficult to generate content and for others to follow along. Focusing on a specific niche will help organize your thoughts and improve the process of creating original content. What is a niche exactly? According to the...

Here’s a quick video to illustrate how I use Safari, MobileMe and Ping.fm to share browser bookmarks and content across my iMac, iPhone and iPad. Why do I take this approach? MobileMe syncs Safari bookmarks across any Apple device you setup with MobileMe and Safari Safari is a great browser - fast, reliable, and compliant with most of the latest website...

Defining your company’s social media strategic business objectives prior to making a significant investment is good sense.  Like any marketing initiative, you should define what success will look like before jumping off the deep end. Because social media is so broad and potentially resource intensive this is especially true.  The fact is, a universally...

Building a successful local business social media marketing strategy takes time.  There’s no silver bullet.  Anyone who’s been doing this for a while will agree. Of course, there are tools, processes, and steps to make it easier, but at the end of the day the point of social media is to authentically engage with people that share similar interests....