How to Find and Add Local Google Plus Users to your Circles and Grow your Social Network

Share my local Google Plus Circle

Searching for and adding local Google Plus users to your Circles can be a time consuming process, but I’ve come up with a solution to make it easier. I’ll use my “Cville” circle for local Charlottesville Google Plus users as an example. 1. Share your local Google Plus Circle with your followers. Go to Circles [...] Read more »

Differentiate Yourself And Your Business For Online Market Leadership

Differentiate Yourself And Your Business For Market Leadership - YouTube

I’ve been thinking a lot about online market leadership lately and what businesses can do to differentiate themselves online. You see, it’s so crowded on Twitter and Facebook and blogs these days that it’s tough sometimes to stand out from the crowd. How do I differentiate myself and my business? Personally, it’s all about pushing [...] Read more »

Worksheet: Define Your Target Market

target market worksheet

As a business owner or marketing manager, defining your target market is one of the first things we know we should do, but is often forgotten or remains stagnant over the years. The problem with this is that as your business grows and your customers change, you risk losing focus on those who need you [...] Read more »

Mind Map: Elements of a good blog post

how to write a good blog post

A little mind map brainstorming on my iPhone about elements of a good blog post. What would you change or add? Read more »

Social Media: You Can’t Be Everywhere, Nor Should You

social media be everywhere

As marketers, many of us strive to “be everywhere” on the Internet.  It seems like a reasonable goal given the capabilities of tools like TweetDeck, Ping.fm and others that allow us to continuously share information across multiple social media platforms at once. Or maybe, you’re spending hours shooting video, blogging and podcasting because you almost [...] Read more »

7 Free Goal Setting Templates and Worksheets to Download

goal setting template and worksheet

If you’re looking for a great goal setting template or worksheet to download, you should find the following resources helpful. For me, goal setting is an important process to help clarify both short-term and long-term objectives. Without goals we can easily fall into reactionary mode, whereby we fail to evaluate opportunities relative to our overall [...] Read more »

30DTC – Driving Targeted Web Traffic with Long-Tail Keyword Research

It’s day five of the 30 Day traffic challenge and a couple days ago I set out to optimize for the keyword phrase of targeted web traffic. I’m happy to report that some of the traffic to my website is indeed for this keyword search phrase. This is not by accident. I used the phrase [...] Read more »

Free Report – Build an Effective Online Distribution Strategy

So much of what we do online these days is managing the flow of information. We have tons of content coming at us everyday from social media, blogs, news, video and other online sources with little chance to filter the content let alone really consume everything in a meaningful way. On the flip side, some [...] Read more »

30DTC – Using Mind Maps to Brainstorm Ideas and Map Out a Plan of Attack

It is day three of my 30 Day Traffic Challenge and today I am working on creating a mind map of all of the potential channels and opportunities to drive targeted web traffic to my website. I’m using a great tool on my iPad, iPhone and Mac called MindNode Pro, which is available at www.mindnode.com. [...] Read more »