Worksheet: Define Your Target Market

target market worksheet

As a business owner or marketing manager, defining your target market is one of the first things we know we should do, but is often forgotten or remains stagnant over the years. The problem with this is that as your business grows and your customers change, you risk losing focus on those who need you [...] Read more »

7 Free Goal Setting Templates and Worksheets to Download

goal setting template and worksheet

If you’re looking for a great goal setting template or worksheet to download, you should find the following resources helpful. For me, goal setting is an important process to help clarify both short-term and long-term objectives. Without goals we can easily fall into reactionary mode, whereby we fail to evaluate opportunities relative to our overall [...] Read more »

Top 5 Reasons to use the Catalyst WordPress Theme Framework for your Blog

catalyst wordpress theme

I’ve been customizing WordPress themes and creating my own themes from scratch since 2006.  Nonetheless, there are a number of great Wordrpess themes available from both WordPress and other 3rd party developers. My favorite WordPress theme, however, is the Catalyst WordPress theme.  I’ve used Thesis on a number of projects and really love it too, [...] Read more »

30DTC – Web Traffic Increased 15% in Week 1 of 30 Day Traffic Challenge

I have a ways to go, but I’m happy with a modest 15% increase in web traffic to my site during the 1st week of my 30 Day Traffic Challenge. What’s better is Time on Site doubled and my Bounce Rate went down ever so slightly.  I’m focussed on Unique Visitors during the challenge and [...] Read more »

Social Media Expands with Launch of Google Plus Pages for Business

After much anticipation, Google Plus Pages launched this week.  It’s another significant step for Google as they attempt to steal market share from leading social media sites, such as Facebook and Twitter.  To setup your Google Plus Page, visit http://plus.google.com/pages/create. Here’s a quick quote from their official blog post announcing Google Plus Pages … In life [...] Read more »

How to Add the WordPress “Press This” Bookmarklet Link to Your Browser Toolbar

I’m blogging a lot more during the 30 Day Traffic Challenge and it reminded me of this great tool that is pretty well hidden in the WordPress Admin: WordPress Press This bookmarklet. This bookmarklet is a useful link you can add to your browser’s toolbar or bookmarks to increase your efficiency. The idea behind the Press This bookmarklet [...] Read more »

Why should I use WordPress as a content management system (CMS) for my blog?

WordPress is a fantastic open-source content management system designed to help you setp and manage a blog easily and fast. Most folks that are either in the business of blogging or thinking about starting a new blog have heard about WordPress since given its popularity. Let’s take a minute to list my top five reasons [...] Read more »

30DTC – Driving Targeted Web Traffic with Long-Tail Keyword Research

It’s day five of the 30 Day traffic challenge and a couple days ago I set out to optimize for the keyword phrase of targeted web traffic. I’m happy to report that some of the traffic to my website is indeed for this keyword search phrase. This is not by accident. I used the phrase [...] Read more »

Create a Website in Minutes with a Self-Hosted WordPress Blog

You want to create a website? WordPress is one of the leading blogging platforms available. Most people interested in blogging stumble across WordPress.com at some point and maybe register their own free blog. The lack of control over WordPress themes may be frustrating and you want to create a website that reflects your brand. WordPress is web software [...] Read more »

Free Report – Build an Effective Online Distribution Strategy

So much of what we do online these days is managing the flow of information. We have tons of content coming at us everyday from social media, blogs, news, video and other online sources with little chance to filter the content let alone really consume everything in a meaningful way. On the flip side, some [...] Read more »