Facebook Fans Are Not Interested In Interacting With Your Company

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It’s hard to dispute the conclusions you might draw from this chart that suggests Facebook Fans are really most interested in getting free stuff from the brands they follow on Facebook.

I guess it’s not that surprising, but what did catch my eye is the fact that “interaction” came in last place.

via 4 charts that show how social media drives sales relationships.

What do you think?  Why do you “Like” certain brands on Facebook?

Please leave a comment below or on Twitter @steinarknutsen.

Thanks,
Steinar

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Thanks,
Steinar


  • http://www.wanderingjustin.com Wandering Justin

    This is surprising. Maybe I don’t run with the traffic – but I follow organizations on Twitter and FB because I love providing feedback. I like finding out about their latest. Free stuff? Sure, that’s great, too – but they can only give away so much stuff. I also like putting a personality with the company. A company that’s responsive and interactive on social media does more for me than a company that isn’t. Of course, I think the worst is when organizations don’t interact at all via social media. To adapt a phrase from Mr. Miyagi, either social media do yes, or social media do no: Social media do “guess so,” get squished like grape.

  • http://www.steinarknutsen.com Steinar Knutsen

    Justin – I appreciate your comments and can totally relate; however, I think your perspective is rather unique. I wish more folks had this attitude!