It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”. It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post.
Generally speaking I think this will go over well, due to the limited nature of the simple “Like” feature and closed in nature of “comments.” By allowing friends to share and comment on each others’ content, Facebook is encouraging many-to-many conversations, like those taking place on Twitter.
We’ve long speculated as to when Facebook might get its own version of Twitter’s Retweet, and it appears that the time is now. This evening, the site rolled out a “via” feature that lets you repost another user’s shared items, with a “via” link attached for attribution.
No doubt, anyone who owns a business should be delighted by the improvement if you’re leveraging Facebook to grow your business, since most of the updates businesses post on Facebook include a link.
What do you think? Have you tried the new “share via” features yet?