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	<title>Steinar Knutsen</title>
	<link>http://www.steinarknutsen.com</link>
	<description>Charlottesville Internet Marketing, Search Engine Optimization and Online Multimedia</description>
	<lastBuildDate>Tue, 09 Mar 2010 20:41:55 +0000</lastBuildDate>
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		<title>Finding your Rhythm for Blogging, Social Media and Engaging Customers Online</title>
		<description><![CDATA[Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement.  This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online.
This is my 100th post on [...]]]></description>
		<link>http://www.steinarknutsen.com/finding-your-rhythm-for-blogging-social-media-and-engaging-customers-online/</link>
			</item>
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		<title>3 Lessons on Blogging this Week</title>
		<description><![CDATA[I had a great week meeting with several clients, all of whom are new to blogging or have a blog but still have yet to find their rhythm.  It is not surprising that many people think blogging is either nerve-racking, a waste of time or difficult in terms of finding something to say.  [...]]]></description>
		<link>http://www.steinarknutsen.com/3-lessons-on-blogging-this-week/</link>
			</item>
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		<title>Monetize your blog by creating and selling a digital product online</title>
		<description><![CDATA[Creating a digital information product is the easiest first step toward monetizing your blog.  It&#8217;s also one of the most profitable vs. advertising and affiliate marketing.  Of course there are exceptions.
You may already have a good collection of content on your blog and it may just be a matter of repurposing that content and creating [...]]]></description>
		<link>http://www.steinarknutsen.com/monetizing-your-blog-by-creating-a-product-to-sell/</link>
			</item>
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		<title>4 ways to use Google Reader to track your industry, engage your market and monitor your brand</title>
		<description><![CDATA[As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online.  In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand.

Listen or Download
Four advantages of Google Reader

Ability to track your industry by [...]]]></description>
		<link>http://www.steinarknutsen.com/4-ways-to-use-google-reader-to-track-your-industry-engage-your-market-and-monitor-your-brand/</link>
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		<title>Blogs are perhaps the most powerful online marketing tool available</title>
		<description><![CDATA[This quote was too good to pass up &#8230;
In other words, if you don’t have a blog, you’re missing out on perhaps the most powerful online marketing tool we have available today, regardless of whether you are focused on dominating one particular niche, or entering multiple small niches, or helping clients with their online marketing, [...]]]></description>
		<link>http://www.steinarknutsen.com/blogs-are-perhaps-the-most-powerful-online-marketing-tool-available/</link>
			</item>
	<item>
		<title>Corporate Facebook Pages Proliferate and Attract Loyal Customer Base</title>
		<description><![CDATA[Corporate Facebook Pages continue to proliferate as more companies embrace the world&#8217;s largest social network and attempt to engage their market in what&#8217;s shaping up to be a very significant communications channel.
Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per visit, [...]]]></description>
		<link>http://www.steinarknutsen.com/corporate-facebook-pages-proliferate-and-attract-loyal-customer-base/</link>
			</item>
	<item>
		<title>Create Video Content to Engage Your Readers Online</title>
		<description><![CDATA[Creating videos to engage your readers is a great tactic you should consider if you manage a blog or would like to take your online communications strategy to the next level.


Publishing online video has vastly improved over the years and for a minimal investment you can easily shoot, upload and share video on the fly. [...]]]></description>
		<link>http://www.steinarknutsen.com/create-video-content-to-engage-your-readers-online/</link>
			</item>
	<item>
		<title>Search Engine Optimization: Back to Basics</title>
		<description><![CDATA[Search engine optimization is the process of implementing on-page and off-page tactics to drive search engine results placement.  In other words, the stuff you do to help your site show up on Google.


Long-tail keywords refer to the combination of terms into a phrase that represents your site, your products and services, etc.  Think of them [...]]]></description>
		<link>http://www.steinarknutsen.com/search-engine-optimization-back-to-basics/</link>
			</item>
	<item>
		<title>A popular subject &#8211; How to Podcast from your Mac</title>
		<description><![CDATA[Based on the traffic, comments, and backlinks I&#8217;m seeing, my series on how to podcast from your Mac is relatively popular.  The numbers aren&#8217;t staggering but nearly 1000 visitors have come here to learn exactly how this all works.
So, here&#8217;s a summary of where we are in the series and what&#8217;s next.

Part I – How [...]]]></description>
		<link>http://www.steinarknutsen.com/a-popular-subject-how-to-podcast-from-your-mac/</link>
			</item>
	<item>
		<title>Measuring ROI of Online Buzz vs. Traditional Ad Campaigns</title>
		<description><![CDATA[No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most.
Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. [...]]]></description>
		<link>http://www.steinarknutsen.com/measuring-roi-of-online-buzz-vs-traditional-ad-campaigns/</link>
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