As usual, Sonia presents a thoughtful piece – this time on website sales conversion. This article hits home as the more clients I speak with, the more I hear the need to drive real leads and close more business online. This is especially true as more businesses incorporate social media into their strategy and need to define a clear path to revenue generation with a measurable ROI.
If you’re trying to make money online, sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic.
The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have.
What do you think? Are there some steps here that make sense for you? Would love to hear your thoughts.