Google Analytics is a fantastic tool that I use pretty much everyday to track visitor activity and behavior.
Specifically, I’m looking at # of visitors, bounce rate, popular content and traffic source. My goal is to discover:
- What content is driving traffic and how are visitors finding this content
- What keywords are driving the “best” traffic
- What channels are delivering traffic – search, social media, comments and other 3rd party sites
How are you using Google Analytics or other web analysis tools to understand your market?