At some point you will want to design a different page layout from some section of your WordPress site. The Catalyst WordPress Theme Framework makes this easy with some special settings, specifically for creating custom layouts.
The great thing about the the layout options in Catalyst is that they can be used very broadly … say as your default layout for example. Or they can be used only for one individual page or post … for an Adwords or online marketing campaign landing page for example.
When you create a custom layout in Catalyst you also get a new WordPress sidebar that you can customize with widget that only display on pages using that particular layout. This provides an unlimited amount of possibilities with the layout of your blog. It’s also great for A/B testing different layout rather than hardcoding, which can be painful to say the least.