How Web 2.0 Affects SEO Strategy

Funny to find this article from May 2007 … so many small businesses still fail to understand the very basic strategies of Internet Marketing.  Not you of course – those other guys.

Some Web 2.0 content management systems, such as blogs and wikis, are primed and relatively optimal for search engine visibility straight out of the box. Google, in particular, seems to adore blogs. Blogs and wikis have essentially replaced outdated forums, third-party product reviews, comments in guest books, and user groups because specific elements inherent to blogs and wikis are naturally search engine optimized. They’re textually rich, extensively interlinked, frequently updated, and rooted in semantic markup.

via How Web 2.0 Affects SEO Strategy – ClickZ

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