Driving traffic to your website is critical to effective affiliate marketing. The key is get traffic from people that are interested in potentially purchasing the product you’re promoting.
There are several methods of driving traffic to your website. Some of these include blogging, search engine optimization, social media, video marketing, podcasting and a number of other inbound marketing tactics.
Blogging is a great way to drive traffic for several reasons. First, you can easily write several blog posts about your product with very little technical know-how. Second, search engines love to index original content from blogs. Third, blogs typically include the ability for visitors to comment on or share your content.
￼Search engine optimization is the practice of applying on page and off page techniques so that your website ranks higher a major search engine such as Google, Yahoo and Bing. Search engine optimization is important so that when people search for your content they find it more easily. It is not necessary but it will definitely help drive more traffic to your website.
Social media marketing is about leveraging popular social media platforms, such as Facebook, Twitter and Pinterst to drive traffic to your site. You can do this by building meaningful relationships with key influencers within your market and sharing helpful information to build trust and credibility within the community.
Video marketing allows you to put a face to your business by publishing short videos to communicate with your target market in a new and highly engaging format. YouTube is the #2 search engine so it’s in your best interest to consider how people may be searching to the products and how-to support you can provide as an affiliate.
Other traffic getting tactics include:
- email marketing
- white papers
- document sharing
- social bookmarking
- comment marketing