Keeping Momentum in Social Media

Here’s a good article from Corporate Executive Board on the realities and best practices of executing a social media platform in your company …

While many companies are enticed by social media, most struggle to sustain successful initiatives, particularly when it comes to utilizing new mediums to mobilize their workforce. Companies recognize social media’s potential as a powerful tool for internal communications and thus move forward yet fail to get the anticipated employee-participation levels.

via Keeping Momentum in Social Media – BusinessWeek.

In my experience it comes down to strategy & engagement.  The tools and channels will change – that’s a given.  It’s your strategy and the level with which you can generate buy-in that impact success.

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