When you search on Google (or any search engine), the phrase you put into the search form is called a keyword phrase. If you search for something very specific, we call that a long-tail keyword phrase. The search results you see have been indexed by Google because Google thinks they are relevant to your query.
As an online marketer, it is your goal is to find keyword phrases that are related to your product and highly relevant to people searching for your product. This is called keyword research. You want your website and your products to show up in the search engine results when people search for specific keyword phrases … which millions of people do all day long.
The challenge is to find out what these keywords are. It’s pretty easy to rank in search results for random phrases, but the key is to rank for phrases that will drive potential customers seeking your help.
More specifically, you want to find keyword phrases that have relatively high traffic and relatively low competition. Don’t fall into the trap of trying to compete on major phrases within your industry. In most cases that will lead to disappointment because your competing for search engine rankings against major businesses and well-established websites. It’s easier and more effective to go after the lower competition phrases to drive traffic to your website.
There are a number of free tools to conduct keyword research. Unfortunately, they don’t speak to one another and you’ll spend a great deal of time jumping from one tool to the next.
Instead, I recommend you use Market Samurai. I’ve been using Market Samurai since 2008 and it’s highly regarded as the best keyword research tool.
- Download a free trial of Market Samurai.
- Create a new project with a keyword phrase you think people would use to search online for your product.
- Use the Keyword Research tab to generate 100’s of keywords and filter out those that don’t meet your minimum criteria.
- Use the SEO Competition tab to uncover search engine ranking opportunities.