Leveraging video to reach a new audience is a terrific method of growing your business online in a more personal way.

Studies suggest that users are 65% more likely to watch a video on your site than read text.  With the right message and call to action, this can lead to a much richer experience for both you and your site visitors, customers, and prospects.

In this video post, I discuss six elements to successfully leveraging video to grow your business online and engage with the market.  Specifically, I cover:

• Consistency and the importance of creating videos on a regular basis
• Using keyword research for video search engine optimization
• Subscribing to and commenting on other videos to build your community
• Uploading and sharing your videos on popular video sharing networks
• Mixing up your content with a variety of media platforms
• Using the right tools to create great videos easily

Items mentioned in this post:

TubeMogul – fast and easy video distribution

YouTube – the leading video sharing network

Seesmic – free, online video chat

Samson CO1U USB Condenser Microphone – great prosumer mic for podcasting or narration

What do you think?  Are you using video to reach a new audience.  If not now, then when?