Upcoming events are a great opportunity for you to leverage keywords related to that event and drive SEO traffic to your blog.
If you can, research an event within your niche and identify 2-3 long-tail keyword phrases that a potential reader might use to search for information on Google. Write a few blog posts about the event and use these keywords in your title, post text, meta keywords, and meta description. Follow up your post with a link in Twitter, Digg, Delicious, StumbleUpon and your other favorite social media and bookmarking sites.
In my experience, if there is little competition for the event I can usually score a top 3 position in Google if I choose my keywords correctly. There are several tools to conduct keyword research, but I suggest starting with Google Keyword Tool to familiarize yourself on the topic.
Although events come and go, the benefit of optimizing for them is the ability to attract new followers within your niche. Give it a try – it’s actually a bit fun.
What’s your experience leveraging events to drive SEO traffic to your blog? Any success or other tips to share?