More evidence today from Gartner that mobile phones will serve as the online content consumption platform of choice by 2013. Is your company preparing for the shift? It’s happening now, so get on-board.
By 2013, mobile phones could easily surpass PCs as the way most people hop onto the Web. Gartner’s statistics show that the total number of PCs will reach 1.78 billion in three years, while the number of smartphones and Web-enabled phones will shoot past 1.82 billion units and continue to climb after that. This trend will force more Web sites to revamp their pages to make them easier to surf on a mobile gadget.
Consider the following tactics to make your site mobile friendly:
- Create a mobile version of your website or if you’re using WordPress, install a mobile theme such as WP-Touch.
- Use mobile friendly video, not flash. YouTube is a great choice and now supports high-definition. Some services, such as Vimeo, don’t play nice on many devices, including the iPhone.
- Understand the bandwidth and screen size limitations (and opportunities) of mobile devices. Large images, files and other on-page elements create a barrier for users.
- Consider more new media – audio and video – instead of just text. Text is difficult to read in some cases if not properly formatted, whereas optimized audio and video can potentially get your message across faster and with greater impact.
- Use a website statistics analysis tool, such as Google Analytics to track visitor devices and navigation. You can learn a great deal about their behavior and tweak your content appropriately.
What are your plans to meet the needs of mobile users? What’s working for you?