New Visitors Start Here

Hello and welcome to the my blog. My name is Steinar Knutsen and I am a digital marketing professional. I’ve been blogging since 2001 and use this blog as a platform to test new ideas and share with you what works.

If this is your first time to my blog, you will want to read this page carefully as it will help you to learn about Internet Marketing in a way that makes it much easier to comprehend – plus it will help you to understand which parts of my site to check out first so that your time is best put to use.

First a little background: For new people new to Internet Marketing, the reason our business can be extremely overwhelming is because of:

  • The broad range of strategies available to position your business online.
  • The sheer number of tactics needed to successfully execute a given online marketing strategy.
  • The overwhelming nature of managing multiple social media profiles and communities.
  • The complete lack of any comprehensive set of industry standards for training.

Who is my blog for?

This blog is for business owners and marketing managers faced with the task of creating an online presence for your company. Maybe you’ve read something in the news about the popularity of blogging and social media, but have found it frustrating to nail down specifically what to do next, how it all ties together and what works best.

My blog will show you specifically how to:

  • Research and find profitable keywords (this is by far the single largest cause of failure for most online marketers)
  • Build websites and landing pages the correct way
  • Get your site ranked in the Search Engines
  • Convert visitors, Generate Leads and Increase your Return on Investment

What you can expect from me:

  • I tell it like it is.  I have nothing to hide and I have no problem sharing my best strategies and tactics.  Online marketing is a fast paced industry so it’s my job to stay on top of the latest developments.
  • I’m always online so if you leave a comment or reach out to me on Twitter, you can be fairly confident that I’ll reply within minutes.
  • I like to try new things and share my experience along the way.  I take the risk and you benefit.
  • I like to mix up my content with text, audio and video.  I think you’ll find it more interesting and quite frankly I find it’s a lot more fun.

Here are Some “Must Read” Posts to Get You Started

How to Contact Me

Definitions and Terminology

Blog – Originally call a weblog, a blog is a form of website that allows you to update content on a regular basis, much like you would a daily diary. Most blog platforms, such as Blogger, WordPress and Posterous are free and provide a user friendly interface to update content online without any additional software to install or knowledge of HTML. Blogging is a great way to keep your site fresh, inform visitors of new information and signal to search engines that your site is current and relevant.

WordPress – This blogging platform has evolved into one of the most popular content management systems. WordPress.com is an online free version where anyone can setup a free account and start blogging within a few minutes. WordPress.org provides a version of WordPress that you can download and install on your own server. In both cases, WordPress offers a simple admin interface, a great collection of free themes and a robust set of plugins to add functionality to your new site. For a more custom site, you can also purchase flexible WordPress theme frameworks that take WordPress to a whole new level.

Content Management System – In the old days, a website consisted of static content in HTML. Today’s modern platform consists of PHP based, dynamically generated pages that speak to a database on content. A content management system, such as WordPress, connects the PHP, CSS and database together to present your website to visitors. It makes it easy for you to add new content and edit content over time, rather than messing with HTML pages. Moreover, a content management system provides the tools to better organize your content and run sophisticated code and queries to manipulate your content.

Niche Website – Just like your business operates within a specific target market, a niche website is designed to laser focus in on one specific topic and target a particular set of visitors. For example, a general website might be about “tires”, whereas a niche site is about “Italian race car tires”. Niche sites are useful as landing pages for paid advertising campaigns or in markets that have a large variety of products and services and it’s important to speak to a specific audience. The idea is that if you can speak more directly to your readers, your content has greater value and has potentially a better conversion rate.

Domain Name – This is your web address, such as www.steinarknutsen.com

Plugins – most content management systems and blogging platforms offer a series of plugins or widgets that add functionality to your blog. Typical plugins include a search form, recent posts, a list of posts and pages, a calendar and a open text box for you to add custom HTML or javascript. WordPress has 1,000’s of plugins, many of which you see on this very site in the sidebars and throughout the content. Without plugins, your blog would mostly consist of text and images with some basic navigation.

On-Page Optimization – This includes all the things you can do on your website to increase the likelihood that search engines will index your content and display your website in search engine results. This may include title tags, keyword tags, alt tags, description tags, header tags, content based keywords, internal links, page titles, keyword rich url’s and more.

Off-Page Optimization – This includes all the things you can do off your website to increase the likelihood that search engines will index your content and display your website in search engine results. This may include back links from other websites, submitting your sitemap to Google Webmaster Tools, sharing your RSS feed on other blog directories, submitting links to your content on link sharing sites like Reddit or StumbleUpon. This list goes on.

RSS – In layman’s terms, Really Simple Syndication is a standard format for sharing content online.  Most blogs have an RSS feed built-in, e.g., http://www.steinarknutsen.com/feed.  For publishers, RSS feeds help other online platforms and your readers, subscribe to your content using an RSS reader.  RSS Feeds are important because they signal to these other platforms that you have published new content.  If you have  blog, your should submit your RSS feed to Google Webmaster Tools.

Please leave a comment below or on Twitter @steinarknutsen.

Thanks,
Steinar