Corporate social media strategy to drive customer engagement

Engaging customers online through social media is a hot topic these days and for good reason.  Twitter just passed the 75 million mark and Facebook continues to add 10’s of thousands of users each month.  Thanks to my friend Steve Gaines for tweeting this story from eMarketer: Most marketers say they are at least “prepared […] Read more »

Friday Mail – Upacking my New AviiQ laptop stand for Macbook Pro

Thought I would share this fun cool new laptop stand from AviiQ I just got in the mail. About AviiQ The body of the AViiQ Portable Laptop Stand is made from Hylite, a composite material comprised of aluminum sheets bonded to a polypropylene core. By milling off the aluminum and leaving the polypropylene the material […] Read more »

What does your Twitter psychological profile say about you?

tweetpsych twitter profile

I have been doing some research on tools to analyze customer sentiment on social media networks and ran across TweetPsych which maps your psychological profile versus other Twitter users. My results are pretty accurate based on my interests, work, and stream of content I share on Twitter.  I’m most interested in Internet marketing, SEO, and […] Read more »

Part III – How to Podcast from Your Mac (Recording Skype Conversations and Interviews)

Skype Call Recorder

As I reviewed in Part II – How to Podcast from Your Mac, using Garageband to record a simple podcast is pretty straightforward. I hope you got a chance to try out the process I outlined in that video and found it rather easy to get started. For most new podcasters, the challenge is finding […] Read more »

3 Reasons to Comment on 5 Blog Posts Per Day

commenting on blog posts

Creating your own unique content is well known as the best method to drive traffic to your website and share your knowledge on a given topic.  It should not be considered work.  Think is it more as an outlet for you to discuss what you’ve learned lately or explore a new topic in depth. Another […] Read more »

The Future of the URL Shortener and All Those Links We Are Creating

Everyone is getting into the URL shortening game these days. Google, YouTube, and Facebook are just a few joining the likes of the established players such as Bit.ly. And now Microsoft is jumping in. But there’s something weird about their URL. via Fa.il: Bing’s URL Shortener Is Longer Than Bing’s Own Domain. Seems like every […] Read more »

Facebook Via – Twitter Retweet Meets Facebook Allowing Friends to Easily Share Content

Niche Facebook Ads

It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”.  It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post. Generally speaking I think this will go over well, due to the limited nature […] Read more »

Mobile Phones Will Serve as the Online Content Consumption Platform of Choice by 2013

wptouch wordpress theme iphone screenshot

More evidence today from Gartner that mobile phones will serve as the online content consumption platform of choice by 2013.  Is your company preparing for the shift?  It’s happening now, so get on-board. By 2013, mobile phones could easily surpass PCs as the way most people hop onto the Web. Gartner’s statistics show that the […] Read more »

Part II – How to Podcast from Your Mac (GarageBand)

This is part two in a video series on how to podcast from your Mac using GarageBand.  In this episode I walk you through the steps of recording your voice, inserting a jingle and an image, and some simple editing to create your first podcast episode.  Check out Part I: Podcasting equipment and software for […] Read more »

Facebook is More Like Google and Why Your Business Needs a FaceBook Page

compete-december

In December, Facebook traffic reached 132 million unique visitors and continues to grow.  Surprisingly, most small businesses claim “our customers don’t use Facebook!”  Oh really? Traditionally, we’ve compared Facebook to Twitter and MySpace, but with its mammoth size, Facebook looks more like Google … … any comparison between Facebook and Twitter is meaningless and Facebook […] Read more »