Corporate Facebook Pages Proliferate and Attract Loyal Customer Base

corporate facebook pages attract loyal customers

Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per […] Read more »

Create Video Content to Engage Your Readers Online

Creating videos to engage your readers is a great tactic you should consider if you manage a blog or would like to take your online communications strategy to the next level. Publishing online video has vastly improved over the years and for a minimal investment you can easily shoot, upload and share video on the […] Read more »

Search Engine Optimization: Back to Basics

Search engine optimization is the process of implementing on-page and off-page tactics to drive search engine results placement.  In other words, the stuff you do to help your site show up on Google. Long-tail keywords refer to the combination of terms into a phrase that represents your site, your products and services, etc.  Think of […] Read more »

A popular subject – How to Podcast from your Mac

Based on the traffic, comments, and backlinks I’m seeing, my series on how to podcast from your Mac is relatively popular.  The numbers aren’t staggering but nearly 1000 visitors have come here to learn exactly how this all works. So, here’s a summary of where we are in the series and what’s next. Part I […] Read more »

Measuring ROI of Online Buzz vs. Traditional Ad Campaigns

Measuring Online Buzz ROI

No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad […] Read more »

Part IV – How to Podcast from Your Mac (iWeb and iTunes)

In our last episode of How to Podcast from Your Mac with Skype I discussed how to record Skype conversations for your podcast and today I’ll show you how to publish your podcast using iWeb so that it is available on iTunes. This episode assumes you have a MobileMe account, but you can still achieve […] Read more »

Corporate social media strategy to drive customer engagement

Engaging customers online through social media is a hot topic these days and for good reason.  Twitter just passed the 75 million mark and Facebook continues to add 10’s of thousands of users each month.  Thanks to my friend Steve Gaines for tweeting this story from eMarketer: Most marketers say they are at least “prepared […] Read more »

Friday Mail – Upacking my New AviiQ laptop stand for Macbook Pro

Thought I would share this fun cool new laptop stand from AviiQ I just got in the mail. About AviiQ The body of the AViiQ Portable Laptop Stand is made from Hylite, a composite material comprised of aluminum sheets bonded to a polypropylene core. By milling off the aluminum and leaving the polypropylene the material […] Read more »

What does your Twitter psychological profile say about you?

tweetpsych twitter profile

I have been doing some research on tools to analyze customer sentiment on social media networks and ran across TweetPsych which maps your psychological profile versus other Twitter users. My results are pretty accurate based on my interests, work, and stream of content I share on Twitter.  I’m most interested in Internet marketing, SEO, and […] Read more »

Part III – How to Podcast from Your Mac (Recording Skype Conversations and Interviews)

Skype Call Recorder

As I reviewed in Part II – How to Podcast from Your Mac, using Garageband to record a simple podcast is pretty straightforward. I hope you got a chance to try out the process I outlined in that video and found it rather easy to get started. For most new podcasters, the challenge is finding […] Read more »