I read this recent blog post from John Jantsch at Duct Tape Marketing and immediately thought of the strong connections that local Charlottesville businesses have made through the use of social media. Read more »
Dailymotion Launches Video iPhone App (another reason to use TubeMogul)
We have previously discussed how to leverage video to reach a new audience online and while YouTube is the leading video sharing site, there are other video networks you should consider when publishing video online. Dailymotion is one of those sites and they have just announced a new iPhone app that’s sure to draw more [...] Read more »
Autoresponders: Questions to consider before building your community and asking customers to opt-in
Before you dive in and sign up for an auto responder like Aweber, ask yourself: Why specifically do you want or need an autoresponder? This will depend greatly on your current situation … If, for example, you already have a loyal following on your website, an autoresponder is a great way to capture the names and [...] Read more »
Posting videos in your blog just got easy with WordPress version 2.9
For those of you familiar with WordPress, adding a video to a post has traditionally required one if not many plugins. With WordPress 2.9, you just simply drop in the url and publish. WordPress does the rest! Here’s a quick video showing you how to embed video in WordPress 2.9: The following picture says it [...] Read more »
Top 4 Autoresponders and Website Email List Management Tools
Autoresponders offer email list management services so you can build a list of prospects, send individual or broadcast messages, and segment your list for a scheduled stream of emails over time based on a predetermined frequency. The benefit is that these tools offer CanSpam compliance, rotating IP addresses for better open rates, and the ability [...] Read more »
My favorite WordPress plugins when setting up a new blog
This is a list of my favorite WordPress plugins when setting up a new blog. It’s not all inclusive, but a good place to start if you want search engine optimization, social media integration, mobile friendly interface, audio & video podcasting, Google Analytics, Google sitemap, navigation control, and spam security. Links to these WordPress plugins: [...] Read more »
Autoresponders: sequential opt-in email marketing campaigns to drive engagement and build community online
Autoresponders offer tremendous customer value and growth opportunities for your business. Basically, an autoresponder is a web application that allows you to build sequential opt-in email marketing campaigns. A good example is a campaign for pregnant women to receive a weekly progress report via email. Another example is an email newsletter for new home buyers [...] Read more »
The opportunity cost of obsessing over web design vs. consistent content creation (Audio)
Listen or Download In this audio I post I discuss the challenge of managing multiple day-to-day responsibilities vs. the opportunity to create unique and compelling content for your readers. The realty is that created content should be your #1 priority in terms of Internet Marketing. Everything else is secondary – not becuase it’s not important, [...] Read more »
Leverage Video to Reach a New Audience Online (Video)
Leveraging video to reach a new audience is a terrific method of growing your business online in a more personal way. Studies suggest that users are 65% more likely to watch a video on your site than read text. With the right message and call to action, this can lead to a much richer experience [...] Read more »
Ask these tough questions to test your passion and potential
Seth Godin posted these 8 questions this morning and as I thought about my answers, both personally and professionally, it reaffirmed my passion for helping others. Honestly, helping people is what makes me happy . I love the smile on a client’s face when I help them find the answer to a tough marketing problem [...] Read more »