Leveraging events to drive SEO traffic to your blog (Audio)

Listen or Download Upcoming events are a great opportunity for you to leverage keywords related to that event and drive SEO traffic to your blog. If you can, research an event within your niche and identify 2-3 long-tail keyword phrases that a potential reader might use to search for information on Google.  Write a few [...] Read more »

Now broadcasting live from Ustream (Audio)

Listen or Download In this audio post I discuss Ustream.tv and the new opportunities available to reach your market in a new and exciting way through video. Ustream has been around for years but many businesses have yet to grasp the potential.  Basically, Ustream offers the ability to broadcast live video over the Internet in [...] Read more »

Twitter Search RSS Feeds to Find Customers and Blog Content (Video)

Filter Twitter Search Results

In this video I show you how to use Twitter Search to find people in your niche, answer questions, and find new content for your next blog post. In particular I illustrate how to: search twitter for leading indicators of questions use exact phrase match to narrow in on the right tweets save the RSS [...] Read more »

How to Start an Effective Blog for Free (Video)

Blogging is a great way to create original content, engage with customers and find new prospects for your business, yet many business people still have yet to make the leap. In this video I discuss six essentials to start an effective blog for free. The myth is that blogging is difficult and expensive when in [...] Read more »

Getting funny looks when you mention Twitter. We can all relate. (Audio)

Listen or Download The fact is, many business owners still do not understand the power of social media and Twitter in particular. Those active in social media marketing can easily point to at least one if not several businesses that have derived some benefit as a result of their engagement. Read more »

Why Would I Want a Facebook Page for my Business?

Facebook also has two unique sections that are of particular interest to businesses and organizations. One is Facebook Ads, a Pay-per-click (PPC) Advertising network that serves ads to users based on their biographical listing information. The second is Facebook Pages, a place for users to create a separate profile page for their business, organization or [...] Read more »

Build a content distribution strategy, not a Twitter or social media strategy (Google Real-Time Search)

Content Distribution Strategy

The recent news of Google real-time search inspired me to share my thoughts on content and how we share information on the Internet.  For those of you not up to speed, Google real-time search provides a subset of real-time search results within the standard results for popular keywords searches.  Google real-time search includes Twitter, Facebook, [...] Read more »

Why Would I Want My Business on Facebook? Facebook Ads

Facebook Ads Targeting

Facebook also has two unique sections that are of particular interest to businesses and organizations. One is Facebook Ads, a Pay-per-click (PPC) Advertising network that serves ads to users based on their biographical listing information. The second is Facebook Pages, a place for users to create a separate profile page for their business, organization or [...] Read more »