Social Media Expands with Launch of Google Plus Pages for Business

After much anticipation, Google Plus Pages launched this week.  It’s another significant step for Google as they attempt to steal market share from leading social media sites, such as Facebook and Twitter.  To setup your Google Plus Page, visit http://plus.google.com/pages/create.

Here’s a quick quote from their official blog post announcing Google Plus Pages …

In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).

So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.

via Official Google Blog.

A couple thoughts on Google Plus Pages given my limited experience:

  • This is Google so we should take care to understand that content you share on Google Plus has a higher likelihood of showing up on Google search results.  If you’ve searched on Google lately, maybe you’ve noticed just how much content is surfacing from Google Plus.  This trend will only continue.
  • As of december 19th, Google+ Pages may now have up to 50 admins. The capability to rolling out across all Pages, so you may or may not see this functionality yet. To add an admin, login to Google+, switch to your Page login, then click on Managers under the little gear in the upper right hand corner.
  • As a Page, you cannot add people to your Circles.  Individuals must add your business first and then you may reciprocate.  This makes sense, since we don’t want to get bombarded by companies promoting their Page.  Google Plus offers a nice set of recommendation to help you promote you Page instead.  I’m sure this will all change, especially the likely capability of businesses to befriend each other, much like Facebook Pages.promote my google plus page
What do you think?  Does Google Plus Pages have legs?
Do you have a Google Plus Page?  If so, please leave a link in the comments.

Please leave a comment below or on Twitter @steinarknutsen.

Thanks,
Steinar

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  • http://ChrisFaw.com Chris Fawcett

    The lack of multi-admins is KILLING ME! I really, truly think this is something that shouldn’t have been a problem for Google to implement since the very beginning. Plus, their direct competitor (whether they like it or not), Facebook, has that feature. They must compete accordingly (and I believe they have, to such an extent that Facebook is already copying many of G+’s features, but they just missed it by not putting this one.)

  • http://www.steinarknutsen.com Steinar Knutsen

    I agree. The lack of Google+ multi-admin must have really hit home with every Facebook admin to some degree. Good news is they say it’s coming soon.

  • Sonyachiko

    No RSS posting and no multiadmin. I think it is still raw. 

  • http://www.steinarknutsen.com Steinar Knutsen

    Multiadmin capability was added yesterday!